Core Insights - The 2025 People's Good Doctor Conference was recently held in Beijing, featuring a presentation by Zhong Weiyue on the achievements and future plans of the Zhong Nanshan Science Popularization Studio [1][3] Group 1: Development and Achievements of Zhong Nanshan Science Popularization Studio - The Zhong Nanshan Science Popularization Studio was established through collaboration among the China Science Popularization Research Institute, People's Health Publishing House, and Guangdong Respiratory and Health Society, focusing on "precise creation + brand communication" as its core development direction [4] - The studio has developed a systematic science popularization content system targeting common respiratory diseases like COPD, utilizing seven types of works including live broadcasts, animations, and comics to convey professional knowledge in an accessible manner, while ensuring scientific accuracy and enhancing communication effectiveness [4] - The studio has conducted over 200 activities, achieving a total media exposure of over 2.2 billion people, through eight major science popularization brand activities that cover both online and offline formats [4] Group 2: Future Recommendations - Zhong Weiyue proposed three recommendations for future development: 1. Establishing an international interdisciplinary academic platform to deepen global science popularization exchange and cooperation [5] 2. Leveraging the Greater Bay Area's geographical advantages to explore the establishment of a national-level new science popularization institution, creating a "research + clinical + popularization" integrated development layout [5] 3. Building multiple science popularization bases centered around the Greater Bay Area to gradually form a nationwide science popularization network [5]

Core Insights - The article reflects on the decline of the new media industry, particularly focusing on the challenges faced by content creators and the shift in job opportunities within the sector [2][5][90] Group 1: Industry Trends - The new media industry, particularly WeChat public accounts, has experienced a significant decline in engagement and personnel, with many employees leaving or being laid off [19][23][90] - The transition to short video platforms like Douyin and Xiaohongshu has not yielded substantial success, with many employees from the original public account teams leaving the company [26][30][34] - The job market for new media positions has drastically changed, with a notable reduction in quality and an increase in the number of responsibilities required for each role [81][88][90] Group 2: Employment Challenges - The article highlights the difficulties faced by new media workers, particularly those over 25, in finding suitable employment, often resulting in lower salaries and increased job responsibilities [87][92] - Companies are increasingly favoring younger, less experienced workers over seasoned professionals, leading to a challenging job market for experienced new media individuals [88][92] - The disparity between job expectations and actual job offers has widened, with many positions requiring a diverse skill set at lower pay [82][85][90]