Core Viewpoint - The company reported significant growth in revenue and net profit for 2024 and Q1 2025, driven by e-commerce expansion and effective cost management strategies [1][3]. Group 1: Financial Performance - The company's operating cash flow increased by 117.93% year-on-year, attributed to sales growth, cost control, and inventory management optimization [1]. - For the fiscal year 2024, the company achieved revenue of 2.357 billion yuan, a 22.55% increase compared to the previous year, and a net profit of 96.1251 million yuan, up 20.02% [3]. - In Q1 2025, the company reported revenue of 714 million yuan, reflecting a 42.87% year-on-year growth, with a net profit of 43.0146 million yuan, an increase of 33.52% [3]. Group 2: Sales and Marketing Strategy - The company emphasized a balanced development between online and offline sales, leveraging a strategy of "online precision marketing + offline experiential shopping" to enhance customer engagement [1]. - E-commerce revenue grew by 40.76% year-on-year, accounting for 54.83% of total revenue, while revenue from outside Zhejiang province surged by 87.28%, representing 10.63% of total revenue [2][3]. - The company plans to enhance brand influence through original design and collaborations with popular cultural IPs, targeting younger consumers [2]. Group 3: Operational Efficiency - The company is implementing digital transformation in its supply chain, utilizing smart warehousing and dynamic inventory optimization to improve turnover efficiency and reduce inventory costs [1][2]. - A unified business and data management platform is being developed to enhance operational efficiency across various business scenarios, including market analysis and supply chain management [2]. Group 4: Future Outlook - The company aims to accelerate the application of artificial intelligence in product design and customer service, enhancing its competitive edge [2]. - The company believes in the long-term growth of jewelry consumption, focusing on meeting the personalized preferences of younger consumers through product innovation and digital operations [3].