Core Points - The Hangzhou government is launching a series of cultural, tourism, and sports activities to boost consumption during the 2025 Autumn holiday season, integrating resources from various sectors to create over 200 unique products and policies aimed at enhancing the holiday atmosphere and promoting consumption growth [3][48]. Group 1: Activities and Products - The "Guiyu Tea Fragrance" program offers a variety of experiences, including bus tours and hiking routes for appreciating osmanthus flowers, along with wellness events centered around osmanthus [4]. - The "Yanhui Tide Collection" combines traditional cultural elements with modern urban experiences, featuring markets and events across various districts, showcasing local crafts and cuisine [6]. - The "Hangzhou Wellness" initiative introduces 30 traditional Chinese medicine cultural tourism experience points, allowing visitors to engage with local herbal products and wellness practices [9]. Group 2: Consumer Incentives - The government is distributing over 40 million yuan in cultural tourism consumption vouchers, with 20 million yuan specifically allocated for the Golden Week, available through various platforms [48][50]. - The "Hangzhou 66 Play Card" offers significant discounts and free entries to nearly 30 attractions, enhancing the value for tourists and residents alike [60]. - A second round of sports consumption vouchers will be issued, allowing discounts on sports equipment and venue bookings, encouraging active participation in local sports events [61]. Group 3: Digital and Smart Services - The "Easy Travel" luggage service will be trialed during the holiday, providing convenient luggage handling options for travelers [54]. - Digital platforms will facilitate seamless booking and information access, enhancing the overall travel experience through AI services and mobile applications [54]. - The government emphasizes regulatory measures to ensure consumer rights and market order, including real-time monitoring and complaint handling [57][64]. Group 4: Cultural Events and Performances - A series of concerts and cultural performances are scheduled, including 41 shows featuring popular artists, enhancing the cultural vibrancy of the city during the holiday [46]. - The "Moonlight Appreciation" events will offer immersive experiences related to traditional Chinese culture, such as moon-viewing activities on West Lake [46]. Group 5: Sports and Outdoor Activities - The "Ride in Hangzhou 2.0" initiative promotes cycling routes and outdoor sports, encouraging residents and visitors to explore the city actively [61][62]. - Various sports events will be held, including national-level competitions, integrating sports with local tourism and culture [61]. Group 6: Consumer Protection and Market Regulation - The Consumer Rights Protection Committee is implementing measures to enhance consumer confidence, including promotional activities and service quality standards [63][64]. - The committee will also ensure that businesses adhere to consumer protection laws, promoting a fair and transparent market environment [64].

Group 1 - The 19th China Drama Festival will take place in Hangzhou from September 5 to 25, 2025, after a two-year wait [1] - A total of 42 outstanding performances from 21 provinces, autonomous regions, and municipalities will be showcased, covering 20 types of traditional Chinese opera as well as various other theatrical forms [1] - The festival aims to highlight the diversity and innovation in Chinese drama, with a focus on sincere expressions of truth, goodness, and beauty [1] Group 2 - The festival will feature "flash" activities at cultural landmarks to engage younger audiences and promote regional cultural exchange [2] - An online interview series titled "One Play, One Recommendation" will allow audiences to interact with the creative teams behind the performances [2] - The festival will offer a minimum ticket price of 50 yuan, with 10,000 subsidized tickets available for the public [2]