Group 1 - The core idea of the articles revolves around the integration of sports events and consumer activities in Hangzhou, particularly through the "浙BA" basketball league, which is driving a new wave of consumption [2][3][5] - Hangzhou has launched a series of promotional measures to stimulate consumption during the "浙BA" events, including the issuance of over 50 billion yuan in consumption vouchers and the establishment of more than 100 viewing spaces [3][6] - The "票根经济" (ticket root economy) concept allows event tickets to serve as keys for unlocking various consumer benefits, transforming them into digital "consumption passes" that provide discounts across multiple sectors [5][6] Group 2 - The "浙BA" events have led to a significant increase in nighttime foot traffic, with some vendors reporting a 300% increase in daily sales during the events [3][4] - Online platforms such as Taobao, Douyin, and Meituan are also participating in the promotional activities, creating dedicated "浙BA" sections to enhance consumer engagement [4][5] - Since July, various businesses in Hangzhou have issued consumption vouchers totaling 23.8 million yuan, resulting in over 1.2 billion yuan in consumer spending, showcasing the effectiveness of the "sports + consumption" strategy [6]