Core Insights - The Chinese cheese market is entering a rapid growth phase, with a projected market size of 100 billion yuan accelerating towards realization [1][2] - The company, Miaokelando, aims to leverage innovation as a driving force and adopt a dual "to B to C" strategy to cover all demographics and scenarios [1] Industry Development - The shift in consumer focus towards cheese is attributed to consumption upgrades, advancements in domestic breeding technology, competitive milk prices, and increased participation from dairy companies [2] - The company predicts that the cheese market will expand due to the transition from milk powder to liquid milk and yogurt, now moving towards cheese [2] Company Strategy - Miaokelando is focusing on breaking the stereotype of cheese as merely a children's snack by introducing products for various age groups, including functional products for children and innovative combinations for young adults [1] - The company is actively pursuing a dual-channel strategy, with a significant growth rate of over 30% in the food service channel, addressing the needs of major international chains and local dining innovations [1] Competitive Landscape - The company opposes price wars, emphasizing that such strategies harm both businesses and consumers, and advocates for value creation and innovation to address competition [2] - Miaokelando is investing over 50 million yuan annually in R&D to ensure product quality and develop unique flavors [2] Supply Chain and Cost Management - The company is developing two core strategies: extreme quality through significant R&D investment and extreme cost management via centralized procurement and supply chain collaboration [2] - The company maintains a commitment to not exploit suppliers, compromise product quality, or diminish employee benefits [2] International Expansion - The company views international expansion as an inevitable path, currently exporting cheese products to regions like Saudi Arabia and Southeast Asia [2] - There are plans to explore overseas mergers, acquisitions, or technology partnerships to bring foreign technologies to China and promote Chinese products abroad [2]