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湖北头雁领航打响优质农产品品牌 扶持17市州龙头企业引领产业发展
Chang Jiang Shang Bao· 2025-08-18 00:05
Core Viewpoint - The revitalization of the "Chinese Party Ginseng" industry in Enshi, Hubei, is being accelerated through initiatives like the "Seeking Jingchu Delicacies and Tasting the Fragrance of Fish and Rice" event, highlighting the importance of leading enterprises and innovative agricultural practices in driving local economic growth [4][5][10]. Group 1: Industry Background - Enshi Prefecture's unique geographical features and climate have fostered a variety of geographical indication products, with "Ban Party" ginseng being a notable example [6]. - The history of Ban Party ginseng cultivation exceeds 600 years, and it is recognized as one of China's four famous ginseng varieties, being the only one with a "national-level" designation [6][7]. Group 2: Historical Context - The peak period for the Ban Party industry was in the 1980s and 1990s, with significant economic contributions, including an annual output value exceeding 20 million yuan in 2000 [7]. - However, the industry faced decline due to over-reliance on chemical fertilizers and a focus on quantity over quality, leading to a reduction in cultivation area from over 10,000 acres to around 2,000 acres [8]. Group 3: Recent Developments - In 2022, a local entrepreneur initiated a revival of traditional cultivation methods, leading to the establishment of the China Ban Party Museum and the resumption of the "Chinese Ban Party Festival" after a 10-year hiatus [9]. - The Hubei Provincial Farmers' Cooperative Association aims to identify and support more leading enterprises to enhance the branding and market presence of high-quality agricultural products from Hubei [5][10]. Group 4: Educational and Collaborative Efforts - The collaboration between Wuhan University of Light Industry and local enterprises marks a new phase in talent development, aiming to enhance the quality and efficiency of the Ban Party industry [11]. - Innovative models such as "Farmers' Field Schools" and "Technology Small Courtyards" are being promoted to facilitate the integration of advanced agricultural techniques and enhance product quality [12].
专访恩施市板桥镇党委书记刘荆: “政企协同推动中国板党之乡产业复兴”
Chang Jiang Shang Bao· 2025-08-18 00:05
Core Viewpoint - The revival of the "Banjiao Dangshen" industry is underway, driven by government initiatives, brand re-establishment, and the growing health industry, aiming to enhance quality and market presence [1][2][3]. Group 1: Industry Background - "Banjiao Dangshen" has a cultivation history of over 600 years, with unique growing conditions such as an altitude of around 1700 meters and an average annual temperature of 10°C, making it a top-tier ginseng in China [1]. - The industry faced a decline due to poor farming practices, leading to decreased quality and market presence, resulting in a decade-long stagnation [2]. Group 2: Current Industry Status - The area under "Banjiao Dangshen" cultivation has reached over 18,000 acres, with approximately 3,000 farming households, generating an annual output value of 150 million yuan in 2024 [3]. - The government has reinitiated the "China Banjiao" cultural tourism promotion and established a three-year action plan to enhance the entire industry chain by 2026 [2][3]. Group 3: Future Development Plans - The focus will be on improving the quality of "Banjiao Dangshen" through the support of leading enterprises, promoting standardized cultivation practices [5]. - The industry aims to penetrate the mid-to-high-end dining market by leveraging the medicinal properties of "Banjiao Dangshen" in dishes like "Dangshen Chicken Soup" [5][6]. - The integration of the "Banjiao Dangshen" industry with health and wellness tourism is planned, capitalizing on the region's summer retreat appeal and existing tourist infrastructure [6].
邹明星返乡执甲唤醒板桥党参十年沉寂 闯入电商年销1000万锚定高端化市场
Chang Jiang Shang Bao· 2025-08-18 00:05
Core Viewpoint - The article highlights the journey of a local entrepreneur, Zou Mingxing, who is revitalizing the production and market presence of Banjiao Dangshen (a type of ginseng) in Enshi, Hubei Province, after it faced significant challenges due to quality control issues in the past [2][4][6]. Group 1: Company Background - Zou Mingxing returned to her hometown in 2022 and discovered that Banjiao Dangshen was in a crisis due to past quality control failures, which had damaged its reputation and market presence [3][4]. - The company, Enshi City Fenglan Banjiao Dangshen Co., Ltd., has helped over 200 local farmers increase their income by an average of 200,000 yuan each [2][5]. Group 2: Quality Control and Standards - Zou Mingxing has implemented strict quality control measures, including the establishment of testing protocols for pesticide residues and heavy metals at collection points [5]. - The company has invested nearly 20 million yuan in total, with 2 million yuan specifically allocated for seed research and innovation [5][6]. Group 3: Market Expansion and Sales Strategy - Initially facing challenges in traditional sales channels, Zou Mingxing pivoted to e-commerce, leading to over 10 million yuan in sales within a year [6][7]. - The company has developed a new sales model that combines online and offline strategies, allowing for better market penetration [6][7]. Group 4: Future Plans and Industry Development - Zou Mingxing aims to enhance the product line by developing processed products and extending the industry chain, with plans to enter high-end markets within five years [7][8]. - The long-term vision includes integrating agricultural production, processing, and tourism to create a comprehensive experience for consumers [7][8].