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Core Viewpoint - The revival of the "Banjiao Dangshen" industry is underway, driven by government initiatives, brand re-establishment, and the growing health industry, aiming to enhance quality and market presence [1][2][3]. Group 1: Industry Background - "Banjiao Dangshen" has a cultivation history of over 600 years, with unique growing conditions such as an altitude of around 1700 meters and an average annual temperature of 10°C, making it a top-tier ginseng in China [1]. - The industry faced a decline due to poor farming practices, leading to decreased quality and market presence, resulting in a decade-long stagnation [2]. Group 2: Current Industry Status - The area under "Banjiao Dangshen" cultivation has reached over 18,000 acres, with approximately 3,000 farming households, generating an annual output value of 150 million yuan in 2024 [3]. - The government has reinitiated the "China Banjiao" cultural tourism promotion and established a three-year action plan to enhance the entire industry chain by 2026 [2][3]. Group 3: Future Development Plans - The focus will be on improving the quality of "Banjiao Dangshen" through the support of leading enterprises, promoting standardized cultivation practices [5]. - The industry aims to penetrate the mid-to-high-end dining market by leveraging the medicinal properties of "Banjiao Dangshen" in dishes like "Dangshen Chicken Soup" [5][6]. - The integration of the "Banjiao Dangshen" industry with health and wellness tourism is planned, capitalizing on the region's summer retreat appeal and existing tourist infrastructure [6].

Core Viewpoint - The article highlights the journey of a local entrepreneur, Zou Mingxing, who is revitalizing the production and market presence of Banjiao Dangshen (a type of ginseng) in Enshi, Hubei Province, after it faced significant challenges due to quality control issues in the past [2][4][6]. Group 1: Company Background - Zou Mingxing returned to her hometown in 2022 and discovered that Banjiao Dangshen was in a crisis due to past quality control failures, which had damaged its reputation and market presence [3][4]. - The company, Enshi City Fenglan Banjiao Dangshen Co., Ltd., has helped over 200 local farmers increase their income by an average of 200,000 yuan each [2][5]. Group 2: Quality Control and Standards - Zou Mingxing has implemented strict quality control measures, including the establishment of testing protocols for pesticide residues and heavy metals at collection points [5]. - The company has invested nearly 20 million yuan in total, with 2 million yuan specifically allocated for seed research and innovation [5][6]. Group 3: Market Expansion and Sales Strategy - Initially facing challenges in traditional sales channels, Zou Mingxing pivoted to e-commerce, leading to over 10 million yuan in sales within a year [6][7]. - The company has developed a new sales model that combines online and offline strategies, allowing for better market penetration [6][7]. Group 4: Future Plans and Industry Development - Zou Mingxing aims to enhance the product line by developing processed products and extending the industry chain, with plans to enter high-end markets within five years [7][8]. - The long-term vision includes integrating agricultural production, processing, and tourism to create a comprehensive experience for consumers [7][8].