Core Viewpoint - Zeekr's flagship SUV, the Zeekr 9X, is positioned as a key product for the company over the next three years, aiming to elevate the brand and the broader Geely Group in the luxury electric vehicle market [2][6]. Group 1: Product Features and Technology - The Zeekr 9X is marketed as a "flagship SUV of the new energy era," featuring advanced technologies such as the Haohan-S hybrid architecture, which supports a 900V high-voltage system, 6C ultra-fast charging, and a maximum power output exceeding 1000 kW [2][3]. - The vehicle boasts the longest pure electric range for hybrid SUVs, achieving a CLTC range of 380 kilometers, enhancing the hybrid experience across performance, range, and charging [2][3]. - The 9X incorporates a self-developed AI digital chassis designed to provide both stability and comfort akin to luxury brands like Rolls-Royce and off-road capabilities similar to Land Rover [3][4]. Group 2: Market Positioning and Strategy - Zeekr aims to challenge the traditional luxury SUV market, which has been dominated by imported brands, by offering a competitive alternative in the high-end segment [6][8]. - The company has set an ambitious annual sales target of 790,000 units, with Zeekr responsible for 320,000 units, although it has only achieved 90,000 units in the first half of the year, falling short of expectations [7][8]. - The introduction of the 9X is seen as a critical move to demonstrate Zeekr's capabilities and attract attention in the competitive luxury SUV market [8][26]. Group 3: Consumer Engagement and Marketing - Zeekr emphasizes the importance of consumer interaction and feedback in its marketing strategy, moving away from traditional one-way communication to a more engaging approach [11][12]. - The company plans to leverage the advanced technologies of the 9X to enhance the overall driving experience for consumers, with the potential for these technologies to be integrated into more affordable models in the future [6][10][22]. Group 4: Future Outlook and Development - The Zeekr 9X is positioned as a pivotal model that will not only elevate the brand's image but also serve as a precursor for future models, showcasing the company's commitment to innovation and luxury [6][24]. - The company is focused on long-term growth in the luxury market, aiming to establish itself as a top player in the segment while balancing product features to meet diverse consumer needs [24][26].

月度产销： 根据乘联会数据初步统计，3月狭义乘用车零售总市场规模约185.0万辆，同比增长9.1%，环比增长 33.7%。2月全国乘用车厂商批发176.7万辆创当月历史新高，同比增长33.8%，环比下降16.0%；1-2月全国乘用车厂商 批发386.5万辆，同比增长12.7%。 周度数据： 根据上险数据，3月10日-3月16日，国内乘用车上牌41.43万辆，同比+21.5%，环比+16.2%；其中新能源乘 用车上牌22.18万辆，同比+38.6%，环比+10.0%。3月累计更新(3.3-3.16)：3月国内乘用车累计上牌77.09万辆，同比 +18.8%；其中新能源乘用车累计上牌42.35万辆，同比+37.2%。 本周行情： 本周（20250317-20250321）CS汽车下跌2.19%，CS乘用车下跌2.84%，CS商用车下跌0.58%，CS汽车零部 件下跌2.26%，CS汽车销售与服务下跌0.16%，CS摩托车及其他下跌0.27%，电动车下跌3.3%，智能车下跌3.08%，同 期的沪深300指数下跌2.32%，上证综合指数下跌1.89%。CS汽车强于沪深300指数0.13pct，弱于上证综合指数0.29 ...