Core Insights - The 18th China Frozen and Refrigerated Food Exhibition was held from August 8 to 10 in Zhengzhou, showcasing over 60 frozen products from Shuanghui, highlighting the company's achievements in product innovation and market expansion [1][2] Group 1: Product Innovation - Shuanghui has developed a diverse product matrix in the frozen food sector, including various types of sausages, hot pot ingredients, and ready-to-cook items, demonstrating its commitment to expanding product lines [1] - The company has upgraded classic products and introduced new offerings such as Taiwanese-style grilled sausages and various flavored sausages, catering to different consumer preferences [1] Group 2: Consumer Demand and Trends - Shuanghui has responded to the trend of high-quality, convenient, and personalized meat consumption by innovating product forms like "strips, cubes, slices, segments, and fillings" to facilitate home cooking and restaurant processing [2] - The company aims to integrate meat, eggs, dairy, vegetables, and grains in its product structure, focusing on younger consumers and the industrialization of Chinese products [2] Group 3: Future Strategy - Shuanghui plans to continue prioritizing consumer demand, adhering to a "quality first, innovation-driven" philosophy, and providing safe, healthy, and convenient meat products to enhance the quality of life for consumers [2]