Group 1 - The company, Shuanghui Development, has recently launched new products including crispy pork, garlic ribs, fried pork chops, and braised pork with preserved vegetables [1] - The revenue contribution from these new products is currently small relative to the company's overall revenue [1]

Core Insights - The 18th China Frozen and Refrigerated Food Exhibition was held from August 8 to 10 in Zhengzhou, showcasing over 60 frozen products from Shuanghui, highlighting the company's achievements in product innovation and market expansion [1][2] Group 1: Product Innovation - Shuanghui has developed a diverse product matrix in the frozen food sector, including various types of sausages, hot pot ingredients, and ready-to-cook items, demonstrating its commitment to expanding product lines [1] - The company has upgraded classic products and introduced new offerings such as Taiwanese-style grilled sausages and various flavored sausages, catering to different consumer preferences [1] Group 2: Consumer Demand and Trends - Shuanghui has responded to the trend of high-quality, convenient, and personalized meat consumption by innovating product forms like "strips, cubes, slices, segments, and fillings" to facilitate home cooking and restaurant processing [2] - The company aims to integrate meat, eggs, dairy, vegetables, and grains in its product structure, focusing on younger consumers and the industrialization of Chinese products [2] Group 3: Future Strategy - Shuanghui plans to continue prioritizing consumer demand, adhering to a "quality first, innovation-driven" philosophy, and providing safe, healthy, and convenient meat products to enhance the quality of life for consumers [2]

转自：中国质量报 周霄在授牌仪式上表示，双汇集团的创业历程与女篮团结协作、敢打敢拼的精神高度契合。此次双汇集 团携手潘臻琦推介新品，是高品质产品与体育口碑的强强联合，旨在传递双汇守护食品安全、满足消费 需求的品牌初心。 在现场互动环节中，潘臻琦参与问答，并与周霄共同抽奖，向获奖球迷赠送亲笔签名篮球及双汇简颂午 餐肉。随后，潘臻琦接受"双汇美食推荐官"授牌。 据介绍，近年来，双汇集团聚焦营养健康、方便快捷、多场景消费的需求，推出速冻、菜肴、休闲、生 鲜等多系列新品，为消费者提供多样化美食方案。未来，双汇集团将持续深化产品创新，同时支持体育 事业，为肉类行业发展和中国体育进步贡献力量。 本报讯 （付冰清 记者孙中杰）7月28日，"豫见女篮 食力汇聚"双汇新品推介暨美食推荐官授牌仪式在 双汇集团总部河南省漯河市举行。女篮运动员潘臻琦、球迷代表及双汇发展副总裁周霄等出席活动。 嘉宾们走进双汇第一工业园，实地参观屠宰、分割及肉制品智能化生产线。现代化的生产管理模式和严 苛的品控标准给众人留下深刻印象，尤其是质检环节"一猪一码"的溯源系统，让潘臻琦及现场球迷连连 惊叹。 在双汇集团总部展览中心，嘉宾们沉浸式了解了企业40 ...

Core Viewpoint - The article emphasizes the strategic transformation of Shuanghui towards the catering business, focusing on the concept of "a bowl of rice, a meal, a table of dishes" to meet the growing consumer demand for high-quality and convenient dining options [1][3][10] Group 1: Catering Business Development - Shuanghui has launched new dish and prepared food products that have become popular among families, saving cooking time while preserving the original flavors of ingredients [1] - The company established a catering division in January 2021, integrating food ingredient research, production, sales, store operations, and after-sales service, covering various categories including meat, eggs, dairy, vegetables, and grains [3][6] - In 2022, Shuanghui built a third industrial park to further expand its catering business, focusing on developing Chinese dishes that cater to family dining needs [4][6] Group 2: Industry Chain Synergy - Shuanghui leverages its complete meat processing industry chain, including pork and chicken, to support its catering business, ensuring a solid supply chain foundation [6][7] - The company has established a national-level enterprise technology center and a comprehensive food safety internal control system, enhancing product development and quality assurance [6][7] Group 3: Channel Expansion - Shuanghui has built a nationwide "online + offline" channel network, focusing on B-end business growth through strategic partnerships with leading restaurant chains and premium supermarkets [8][9] - The company plans to upgrade its community cooked food stores and aims to add 100 new stores by 2025, enhancing market coverage and consumer experience [9] - Shuanghui is also expanding its online sales through traditional e-commerce platforms and live streaming, targeting younger consumer groups [9]