Core Insights - The 18th China Frozen and Refrigerated Food Exhibition was held from August 8 to 10 in Zhengzhou, showcasing over 60 frozen products from Shuanghui, highlighting the company's achievements in product innovation and market expansion [1][2] Group 1: Product Innovation - Shuanghui has developed a diverse product matrix in the frozen food sector, including various types of sausages, hot pot ingredients, and ready-to-cook items, demonstrating its commitment to expanding product lines [1] - The company has upgraded classic products and introduced new offerings such as Taiwanese-style grilled sausages and various flavored sausages, catering to different consumer preferences [1] Group 2: Consumer Demand and Trends - Shuanghui has responded to the trend of high-quality, convenient, and personalized meat consumption by innovating product forms like "strips, cubes, slices, segments, and fillings" to facilitate home cooking and restaurant processing [2] - The company aims to integrate meat, eggs, dairy, vegetables, and grains in its product structure, focusing on younger consumers and the industrialization of Chinese products [2] Group 3: Future Strategy - Shuanghui plans to continue prioritizing consumer demand, adhering to a "quality first, innovation-driven" philosophy, and providing safe, healthy, and convenient meat products to enhance the quality of life for consumers [2]

Core Insights - The 18th China Frozen and Refrigerated Food Exhibition was held in Zhengzhou, showcasing Shuanghui's frozen product line and facilitating communication with industry and market participants [1] - Shuanghui's frozen product range includes over 60 varieties, reflecting the company's innovation in expanding its product categories [4] - The company emphasizes product quality and safety, aligning with consumer preferences for nutritious and convenient meat products [14][18] Product Offerings - Shuanghui's frozen products include various categories such as sausages, hot pot ingredients, chicken preparations, steaks, bacon, and frozen dishes [4] - The Taiwanese-style grilled sausage is highlighted as a popular product, with new flavors introduced to cater to diverse consumer tastes [7] - The product lineup also features unique items like Berlinka breakfast meat rolls, premium steaks, and various chicken products, showcasing Shuanghui's commitment to innovation [9][10] Consumer Trends - There is a growing demand for high-quality and convenient meat products among consumers, leading to a diversified and personalized meat consumption market [16] - Shuanghui is adapting to these trends by focusing on product innovation and aligning its offerings with consumer needs for convenience and nutrition [16][18] - The company aims to integrate its product strategy around essential food categories, enhancing the overall dining experience for families [16]