Core Insights - The 18th China Frozen and Refrigerated Food Exhibition was held from August 8 to 10 in Zhengzhou, showcasing over 60 frozen products from Shuanghui, highlighting the company's achievements in product innovation and market expansion [1][2] Group 1: Product Innovation - Shuanghui has developed a diverse product matrix in the frozen food sector, including various types of sausages, hot pot ingredients, and ready-to-cook items, demonstrating its commitment to expanding product lines [1] - The company has upgraded classic products and introduced new offerings such as Taiwanese-style grilled sausages and various flavored sausages, catering to different consumer preferences [1] Group 2: Consumer Demand and Trends - Shuanghui has responded to the trend of high-quality, convenient, and personalized meat consumption by innovating product forms like "strips, cubes, slices, segments, and fillings" to facilitate home cooking and restaurant processing [2] - The company aims to integrate meat, eggs, dairy, vegetables, and grains in its product structure, focusing on younger consumers and the industrialization of Chinese products [2] Group 3: Future Strategy - Shuanghui plans to continue prioritizing consumer demand, adhering to a "quality first, innovation-driven" philosophy, and providing safe, healthy, and convenient meat products to enhance the quality of life for consumers [2]

8月8日—10日，第十八届中国冷冻冷藏食品展在郑州国际会展中心隆重举行，双汇携旗下速冻系列产品 参展，并与来自行业、市场、消费端的人员进行沟通交流。 双汇速冻系列产品是企业立足餐饮赛道发展的代表产品，涵盖了烤肠香肠类、火锅食材类、小酥肉类、 鸡调理类、牛排类、培根类、速冻菜肴类等产品类别。本次展会上，双汇共展出60余种速冻产品，是企 业不断丰富品类、延展产品线的创新成果。 作为双汇速冻产品的代表之一，双汇台湾风味烤香肠是风靡市场、引领潮流的经典产品。在目前的烤肠 类产品群中，企业在延续经典的同时，进一步对产品进行打磨细化，双汇地道肉肠、爆汁香肠、经典脆 皮烤肠等被相继推向市场，口味也涵盖了原味、黑胡椒风味、玉米风味、辣条风味、小龙虾风味等多种 风味。 展柜内，Berlinka早餐肉蔬卷、极菲牛排、超值培根、炸猪排、亚麻籽鸡肉饼、热狗肠等特色产品，蒜 香排骨、酱香肥肠、酸菜鱼、猪肚鸡等菜肴系列，香煎鸡排、香酥鸡块、奥尔良风味鸡翅中、鸡肉洋葱 圈等调理鸡产品，丸子、肉卷、小酥肉、亲亲肠、芝士脆皮肠等火锅食材，也充分展现了双汇在产品创 新方面的全新探索。 未来，双汇将继续以满足人民对美食生活的向往为使命，以消费需求 ...

Core Insights - The 18th China Frozen and Refrigerated Food Exhibition was held in Zhengzhou, showcasing Shuanghui's frozen product line and facilitating communication with industry and market participants [1] - Shuanghui's frozen product range includes over 60 varieties, reflecting the company's innovation in expanding its product categories [4] - The company emphasizes product quality and safety, aligning with consumer preferences for nutritious and convenient meat products [14][18] Product Offerings - Shuanghui's frozen products include various categories such as sausages, hot pot ingredients, chicken preparations, steaks, bacon, and frozen dishes [4] - The Taiwanese-style grilled sausage is highlighted as a popular product, with new flavors introduced to cater to diverse consumer tastes [7] - The product lineup also features unique items like Berlinka breakfast meat rolls, premium steaks, and various chicken products, showcasing Shuanghui's commitment to innovation [9][10] Consumer Trends - There is a growing demand for high-quality and convenient meat products among consumers, leading to a diversified and personalized meat consumption market [16] - Shuanghui is adapting to these trends by focusing on product innovation and aligning its offerings with consumer needs for convenience and nutrition [16][18] - The company aims to integrate its product strategy around essential food categories, enhancing the overall dining experience for families [16]