Core Viewpoint - The article highlights the transformation of Henan from a traditional agricultural province to a new consumption hub, emphasizing that brands can now validate their market presence in Henan rather than just in first-tier cities like Beijing, Shanghai, Guangzhou, and Shenzhen [2][4][5]. Group 1: New Consumption Landscape - Henan has emerged as a fertile ground for new consumer brands, with successful examples including Mixue Ice City, Weilong, and Guoquan [2][5]. - The province's large population and numerous educational institutions provide a significant labor pool and a youthful consumer base, making it an ideal testing ground for brands [5][10]. - The local supply chain, including food processing and logistics, supports the growth of these brands by ensuring low costs and high quality [7][8]. Group 2: Brand Success Stories - Mixue Ice City sources its ingredients locally, allowing it to keep production costs low, exemplifying the advantages of Henan's supply chain [7]. - Guoquan, a brand that has successfully integrated "mixing drinks" into its offerings, has seen significant sales growth in Zhengzhou, indicating the city's role as a critical market for brand validation [13][15]. - The success of Guoquan in Zhengzhou has led to a broader acceptance of its products across China, demonstrating the city's importance as a "MVP battlefield" for consumer brands [20][21]. Group 3: Market Dynamics - The article notes that brands that succeed in Zhengzhou can quickly adapt and thrive in other regions of China, as the city reflects the broader consumer market dynamics [11][20]. - The "Central Plains Law" has become a key strategy for brands to grow from zero to one, emphasizing the importance of understanding local consumer needs [21][22]. - The new consumption wave in Henan is characterized by a deep response to real consumer demands, showcasing the agility of brands in capturing market opportunities [21][24].