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宁夏银川 一家“胖改店”的年味新体验
Shang Hai Zheng Quan Bao· 2026-02-23 18:37
Core Insights - The sales of the supermarket during the Spring Festival increased by approximately 50% compared to last year, with peak sales reaching 2 million yuan on February 16 [1] - The "Fat Transformation" and "Happy New Year" promotional activities significantly boosted customer traffic and sales at the newly transformed "Fat Transformation Store" in Yinchuan [1] Group 1: Sales Performance - The supermarket's sales during the Spring Festival were notably strong, with a 50% increase year-on-year, indicating successful customer engagement and product offerings [1] - The "Fat Transformation Store" has successfully attracted consumers, with sales data showing a strong growth momentum [1] Group 2: Product Offerings - The bakery and deli section of the store has expanded sixfold, featuring freshly made products, which has become a major draw for customers [2] - The store has introduced a wide variety of fruit wines, with sales increasing by at least 300% during the Spring Festival, primarily attracting younger consumers [2] Group 3: Customer Experience - The store has transformed into a leisure shopping destination, with customer spending per visit increasing by at least 20% [3] - The reduction in product categories and promotions has been offset by an increase in service staff, enhancing the overall shopping experience [3]