光影流转，弦歌不辍。春节期间，沾化区通过"观影促非遗消费"创新实践，让古老的文化瑰宝在现代商 业模式赋能下，绽放出璀璨光芒，实现了"让非遗走进生活"的美好愿景。 滨州日报/滨州网沾化讯 新春时节，万象更新。沾化区打破传统思维，不再满足于单纯的"文化展示"， 而是精准把握春节档期的流量红利，将国家级非物质文化遗产——渔鼓戏与枣木雕刻元素巧妙植入现代 化影城，通过一张电影票探索"观影引流＋非遗留人＋优惠促消"，实现了文化惠民与"非遗"活态传承双 赢。 沾化影城中厅，不再是单纯的候场区，摇身一变成为热闹的"非遗会客厅"。沾化渔鼓戏剧团演员现场演 绎经典选段，让市民在候场期间近距离感受"非遗"魅力；枣木雕刻传承人巧手创作，将本地冬枣木变身 为精美艺术品。这一可逛可赏的场景布置有效延长了观众停留时间，为后续消费转化奠定了基础。 沾化影城负责人张梁介绍："下一步，我们将在影院内设立非遗文化展区，让观众在等待观影的同时， 感受沾化的'非遗'文化魅力。"这一举措精准提升了消费者的获得感。市民在影城不仅饱览视听盛宴， 更能近距离接触"非遗"文化，将承载着乡愁记忆的匠心好物带回家。这种融合体验让单一的观影行为， 升华为一场复合型 ...

Group 1 - The core idea of the article emphasizes the integration of cultural development with local industries in Zhanhua District, focusing on enhancing cultural soft power to support economic growth and rural revitalization [1][6] Group 2 - Zhanhua District has identified local cultural symbols and integrated them into the branding of its unique agricultural products, such as Zhanhua winter jujube and salt field shrimp, leading to a winter jujube industry output value exceeding 7 billion yuan and a 12.6% increase in the total output value of salt field shrimp [2] - The district has utilized various artistic forms, including literature and drama, to create a matrix of cultural symbols that promote local industries, enhancing product recognition and cultural appeal [2] Group 3 - In 2023, Zhanhua District launched a plan to promote "cultural rural construction," providing institutional support for artistic initiatives and talent development, while integrating culture with industry [3] - The district has established cultural centers and experiential venues, such as the Zhanhua winter jujube ecological picking park, which attracts over 300,000 visitors annually, combining cultural experiences with agricultural tourism [3] Group 4 - Zhanhua District employs a tailored approach for each town based on local cultural resources and industrial characteristics, promoting "cultural + industry" integration to enhance local economies [4] - The district has successfully developed a thriving industry around traditional crafts, such as net processing, generating over 300 million yuan in annual sales and creating employment for over 30,000 people [4] Group 5 - To address limited cultural resources and enhance industrial development, Zhanhua District has integrated local cultural institutions and engaged external resources, fostering a collaborative environment for artistic and industrial growth [5] - The district has hosted numerous cultural exchange events, attracting over 20,000 participants and promoting local cultural brands on a national and international stage [5]