Core Insights - Wumart Group has launched a new discount store format called Wumart Super Value, opening six stores in Beijing to cater to essential daily shopping needs [1][2] - The store offers a wide range of products, including fresh produce, meat, baked goods, and daily necessities, focusing on high-frequency consumer demands [1] - The bakery section features over 30 high-repurchase rate items, with a unique baking process ensuring fresh products are available throughout the day [1] Product Strategy - The total number of products in Wumart Super Value is limited to 1,300, focusing on six key categories: fruits and vegetables, fresh meat and fish, baked goods, ready-to-eat meals, fresh food, and groceries [1] - Over 60% of the 1,000+ products in the store are private label items, which directly connect with factories to reduce marketing costs [2] - The packaging strategy involves direct-to-store packaging, eliminating the need for secondary repackaging, which translates into visible savings for consumers [2] Pricing and Value Proposition - Wumart Super Value conducts 4 to 6 comprehensive product audits annually and weekly price comparisons across all channels to ensure competitive pricing [1] - The store emphasizes low prices year-round without relying on promotions, aiming to provide consumers with quality products at affordable prices [1]