Core Insights - The Qingdao land auction market is witnessing a significant event with the listing of a residential land parcel in Laoshan Wangjia Village, which has a starting floor price of 22,039 yuan/m², marking a new low for the area in nearly two years [1][2] - The land parcel, covering 6,470 m², has a plot ratio of 2.2 and a height limit of 54 meters, allowing for the construction of approximately 60 residential units [1][2] Group 1: Land Auction Details - The LS0301-36-1 land parcel is located south of Meiling East Road in Laoshan, adjacent to high-end projects like the Banyan Tree and Tianyi Renhe Wujiang [1][2] - The starting price is significantly lower than previous land sales in the area, with the last two parcels sold at much higher prices, indicating a potential shift in market dynamics [2][4] Group 2: Developer Competition - Major developers such as Haiye Yijia and Tianyi Renhe are expected to compete fiercely for the new land parcel, with Haiye Yijia previously achieving a high premium for the Banyan Tree project [4][10] - Tianyi Renhe has successfully marketed its Wujiang project, which could motivate them to acquire the new land for expansion, leveraging existing amenities [10][12] Group 3: Market Trends - The current real estate market in Qingdao shows a clear divide, with core areas like Laoshan attracting significant interest from developers, while non-core areas remain less appealing [16][18] - The upcoming auction is anticipated to reveal the competitive landscape, with expectations of multiple bidding rounds and potential for high premiums, reflecting the ongoing demand for prime real estate [16][18]

Core Viewpoint - The recent land supply in the high-end residential area of Qingdao's Laoshan District indicates a potential shift towards a more rational land market, as evidenced by the lowest starting floor price in the Wangjiacun area for the newly listed plot [1][3]. Land Supply Details - The LS0301-36-1 plot in Wangjiacun, covering 6,470 square meters with a planned construction area of approximately 14,200 square meters, has a starting floor price of 22,039 yuan per square meter and a total starting price of 314 million yuan [1]. - The online auction for this plot is scheduled for October 30, with bidding open to companies only, excluding individual bidders [1]. Price Comparison and Market Trends - The starting floor price of the new plot is 6,757 yuan per square meter lower than the starting price of the 2024 Baiyuefu project and 461 yuan per square meter lower than the starting price of the 17th plot acquired by Junyi Holdings in July [3]. - Historical data shows that the Baiyuefu plot sold for 39,516 yuan per square meter with a premium rate of 37.23%, while the 17th plot sold for 26,500 yuan per square meter with a premium rate of 17.78% [3]. Location and Infrastructure - The plot benefits from a strong location with a well-developed transportation network, including the Blue Valley Express Line and the planned Metro Line 5, as well as proximity to educational resources and community facilities [3]. - Cultural and commercial amenities are nearby, including the Qingdao Museum and the Qingdao Grand Theatre, enhancing the attractiveness of the area for high-end residential development [3]. Competitive Landscape - The Wangjiacun area has become a hub for high-end projects, with notable developments such as Hisense Haide Mountain Villa, Baiyuefu, and Tianyi Renhe Wujing, leading to increased market competition [5]. - The new plot's parameters, including a 2.2 plot ratio and a building height limit of 54 meters, provide opportunities for developers to create differentiated products in a competitive market [5]. Market Interest - Multiple developers have expressed interest in the new plot, indicating strong market engagement and the significance of land supply in the core urban area of Qingdao [7].