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可感知高品质探寻荟(北京站)举办 伊利宫酪畅轻双品牌推新 深耕健康酸奶赛道
Quan Jing Wang· 2026-02-09 12:02
Core Insights - The event "Perceptible High-Quality Exploration Hui (Beijing Station)" successfully showcased innovative products from Yili Group's yogurt division, highlighting the company's differentiated strategy in the health yogurt sector [1] - Yili's new products include the "Grassland Big Milk Bucket" yogurt featuring the unique Yilife-SST 01 strain from Hulun Lake, and the Lemon Oat Pearl yogurt, both emphasizing regional culture and refreshing taste [1][2] Product Innovations - The "Grassland Big Milk Bucket" yogurt is designed with a core concept of "eating yogurt with a spoon, tasting the grassland flavor," utilizing a traditional strain that embodies the essence of the grassland [1] - The product combines traditional milk boiling wisdom with modern fermentation technology, resulting in a rich and immersive grassland flavor experience [1] - The Lemon Oat Pearl yogurt offers a unique "five-layer" taste experience, including fresh lemon aroma, smooth fermented yogurt, sweet and sour lemon pulp, chewy oat pearls, and fragrant lemon peel [2] Market Positioning - Yili's new products reflect the company's "perceptible high quality" product strategy, aiming to meet diverse consumer needs through technological innovation and quality control [2] - The introduction of these products is expected to drive high-quality development in China's yogurt industry, with a focus on consumer preferences and health benefits [2]
伊利宫酪畅轻双品牌推新 深耕健康酸奶赛道
Jing Ji Wang· 2026-02-06 09:07
Group 1 - The core viewpoint of the articles highlights the successful launch of innovative yogurt products by Yili Group's yogurt division, showcasing their differentiated strategy in the health yogurt sector [1][2] - The new products include the "Grassland Big Milk Bucket" yogurt made with the unique Yilife-SST 01 strain from Hulunbuir, emphasizing regional cultural depth and refreshing taste innovation [1] - The "Mongolian-style" yogurt features a thicker milk skin of 10mm, achieved through traditional techniques and precise fermentation technology, with a focus on natural ingredients [1] Group 2 - The "Changqing" brand targets consumers aged 18 to 35, addressing their demand for health and taste with the new lemon oat bubble yogurt, which combines various lemon components and large oat bubbles for a unique flavor experience [2] - The product has received the highest preference rating in blind tests among over 300 consumers, indicating strong market acceptance [2] - Yili Group's yogurt division plans to continue focusing on diverse consumer needs and leverage technological research and quality control to promote high-quality development in China's yogurt industry [2]