图源：世研大消费指数 乳制品以靶向性技术破壁健康痛点，颗粒化场景营销重构消费价值 从品牌分布来看，乳制品集群本月以"技术驱动健康升级"与"场景精准渗透"双轨并进，重构春季消费价 值。 季节更迭催生免疫力需求高峰，伊利畅轻借势推广含专利菌株产品，以尖端益生菌科技直击肠道 健康痛点；蒙牛与金典则聚焦乳品本源技术突破——前者以富含乳铁蛋白的鲜奶强化免疫属性，后者凭 借有机A2β-酪蛋白牛奶精准化解乳糖不耐人群的饮用障碍，将生物科技转化为可感知的消费解决方 案。 场景化创新层面，安慕希联名其他品牌推广便携装，将酸奶从餐桌延伸至春游场景，通过产品形态革新 绑定户外轻享时刻。 其他品牌差异化竞争路径同样清晰：金典在高端赛道深化信任壁垒，直播间实时展示有机牧场溯源过 程，使"有机"概念可视化、可验证；德运则作为进口品牌代表，以行业头部奶粉配方切入健康升级赛 道，在传统奶粉品类中拓展脱脂新战场。五大品牌共同印证乳品行业趋势——健康诉求正从泛化概念向 靶向性技术解决方案跃迁，而消费场景的精细化切割正成为品牌增长的核心引擎。 生鲜以保鲜技术供应链迭代重构信任链，场景显性化激活即时消费 本次监测周期内，伊利、怡颗莓和三只松鼠分别以 ...

内容概要：随着国民生活水平的不断提高以及健康意识不断增强，越来越注重饮食健康，酸奶质地黏 稠、酸甜适口，富含蛋白质、钙、益生菌等营养成分，深受广大消费者的青睐，但近两年，受宏观经济 增速下滑，消费信心不足等诸多因素影响，我国酸奶消费需求有所萎缩，据统计，2024年我国酸奶需求 量降至728.4万吨，同比减少6.55%；市场规模降至998.74亿元，同比减少9.02%，与此同时，消费者对 酸奶的营养价值和健康效益要求也越来越高，更倾向于选择低糖、低脂、高钙、富含益生菌等功能性酸 奶。 上市企业：伊利股份(600887)、蒙牛乳业(02319.HK)、光明乳业(600597)、皇氏集团(002329)、三元股份 (600429)、天润乳业(600419)、新乳业（002946）、燕塘乳业(002732)、阳光乳业（001318） 相关企业：君乐宝乳业集团股份有限公司、养乐多（中国）投资有限公司、济南佳宝乳业有限公司、朴 诚乳业（集团）有限公司、杭州味全食品有限公司、认养一头牛控股集团股份有限公司 关键词：酸奶市场政策、酸奶产业链、酸奶需求量、酸奶市场规模、酸奶竞争格局、酸奶发展趋势 一、概述 酸奶（yogurt） ...

Core Insights - In 2024, the company achieved a total revenue of 115.78 billion yuan, maintaining its position as the leading dairy company in Asia, with a net profit of 11.539 billion yuan, reflecting a year-on-year growth of 12.2% [1] - The company reported unexpected growth in both revenue and net profit in the first quarter of 2025, indicating strong operational performance [1] Business Performance - The liquid milk segment implemented various measures to navigate a complex market environment, focusing on quality as its strongest competitive advantage [3] - The company’s flagship products, such as the JinDian brand, have successfully positioned themselves in the organic market, with high-end products like JinDian active lactoferrin organic milk and JinDian Hulunbuir organic milk leading the quality upgrade [3] - The yogurt brand Anmuxi launched the world's first room-temperature active probiotic yogurt, enhancing its market share in the segment [3] - The company has partnered with Tongrentang to develop functional dairy products targeting specific consumer health needs, resulting in significant sales growth for new products [3] Market Trends - The low-temperature business segment has shown resilience, with new products like Changqing grain explosion yogurt and Gonglao colorful yogurt receiving positive market feedback, contributing to significant growth in low-temperature yogurt sales [4] - The JinDian fresh milk product has become a consumer favorite, leading to over 30% year-on-year revenue growth in the high-end low-temperature white milk category [4] - The company has successfully adjusted its inventory structure and product offerings, positioning itself for sustainable growth in the future [4] Overall Industry Position - The company’s liquid milk business generated 75.003 billion yuan in revenue in 2024, maintaining the highest market share in the industry [5] - The company’s overall performance across all product categories has established it as a leader in the industry, with rapid growth in milk powder and continued leadership in the ice cream segment [5]

在消费行业弱复苏的背景下，亚洲乳业龙头伊利股份（600887.SH）交出了一份兼具韧性与成长性的 年度答卷。4月29日公布的财报显示，2024年伊利实现营业收入1157.8亿元，稳居亚洲乳业第一；剔 除商誉减值影响后净利润达115.39亿元，同比增长12.2%。这份成绩单不仅印证了"伊利速度"的持续 动能，更展现出千亿体量企业穿越周期的战略定力。 在4月30日举办的业绩会上，伊利给出2025年利润率9%的指引目标，并认为随着国家在生育支持、 健康消费等领域的政策红利释放，市场信心正加速修复。面对行业新周期，伊利宣布开启新五年战略 周期，首次披露将通过构建"中国牛、中国养殖模式、中国原料、中国装备和中国品质"五位一体的新 质生产力体系，打造全球乳业高质量发展新范式。 2024年韧性增长、亮点不断 财报显示，2024年伊利整体财务数据表现充满韧性，实现营业总收入1157.80亿元。2024年伊利整体 毛利率提升131个基点至34.03%，盈利能力持续增强；经营现金流净额达217.4亿元，同比增长 18.9%，现金流充沛。 奶粉及奶制品业务营收296.75亿元再创新高，同比增长7.53%。尼尔森与星图第三方零售监测 ...