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桂林旅游全资收购两家公司
Zheng Quan Ri Bao Wang· 2025-08-31 13:48
Core Viewpoint - Guilin Tourism has signed acquisition agreements to purchase 100% equity of two companies, enhancing its digital ticketing system and overall tourist experience [1][2]. Group 1: Acquisition and Digital Transformation - The acquisition aims to improve the digitalization of the existing ticketing system, strengthen the synergy within the industry chain, and enhance the efficiency of ticketing services [1][2]. - Guilin Tourism is advancing the integration of AI and cultural tourism, with initiatives such as the "Guilin Tourism AI Assistant" and the installation of smart monitoring equipment on cruise ships [1][2]. Group 2: Financial Performance - In the first half of 2025, Guilin Tourism reported a revenue of 197 million yuan, a year-on-year increase of 0.33%, and a net profit of 8.01 million yuan, marking a return to profitability [2][3]. - The company received approximately 1.48 million visitors at its scenic spots, a growth of about 3.09%, and the cruise business served around 338,200 tourists, up by 1.62% [2][3]. Group 3: Market Trends and Future Outlook - The company is focusing on product innovation and enhancing service capabilities to attract more tourists, aligning with the themes of "Year of Tourism in Guangxi" and "Year of Building a World-Class Tourism City in Guilin" [3][4]. - The domestic tourism market is expected to continue its positive trend, driven by diverse and high-quality consumer demands, with emerging trends in immersive experiences and county-level tourism becoming new growth points [3].