在内控改革方面，桂林旅股精简管理层级、推动岗位人员能上能下，有效降低运营成本。2025年前三季 度，公司营业成本同比减少911.77万元。公司将分子公司任务完成情况与薪酬任免紧密挂钩，实施末位 淘汰与"创效奖励"制度，把服务满意度、营收增长等指标与员工奖金直接关联，充分激发全员积极性与 创造力。 桂林旅股在2025年取得的经营成效，源于公司推进改革与务实经营的持续努力，反映出公司解决历史遗 留问题的实际性进展，也展现出主营业务的发展潜力。资产结构优化、创新举措落地、新兴业态培育等 前期布局，已为公司积蓄了充足的发展动能。随着改革创新效能逐步释放，将推动桂林旅游进一步聚焦 核心主业，发挥自身品牌与资源优势，为桂林世界级旅游城市建设提供有力支持。 （来源：桂林旅游股份有限公司） 1月19日，桂林旅股(证券代码000978，证券简称：桂林旅游) 发布2025年度业绩预告。2025年，公司预 计实现归母净利润1100万元，成功扭亏为盈；扣非净利润大幅减亏；基本每股收益0.0235元。公司在转 型升级道路上迈出关键步伐，经营发展呈现向好态势。 2025年，桂林旅股围绕"一核一优两翼三扩"战略，以"存量优化、遗难化解、增 ...

桂林旅游以文旅融合与跨界合作为切入点，丰富产品供给体系，用更具吸引力的体验打动游客。一方 面，公司联合"上新了·故宫"文创团队，打造"上新了·桂林"国潮文创品牌，推出融合山水特色与文化内 涵的系列产品；另一方面，与五粮液（000858）、新东方等头部企业携手开发高端定制服务，满足不同 客群的个性化需求，推动传统旅游向休闲度假、定制化转型。 报告期内，公司收回以前年度欠款5434万元，转回前期已计提的坏账准备1999万元，有效改善现金流状 况。针对各类存量资产，公司采取"一企一策"优化策略，多元盘活方式让沉淀资产重新焕发活力。上半 年，桂林旅游盘活旗下桂圳公司天之泰大厦部分资产，打造广西首个全业态二次元主题购物中心，为公 司带来持续性收益。12月末，公司完成桂林资江丹霞旅游有限责任公司100%股权及所持债权的转让， 增加当期归母净利润约2900万元，并将资源集中于漓江、两江四湖等核心优质资产，为聚焦主业发展奠 定了坚实基础。 在夯实资产基础的同时，桂林旅游多点发力激活内生增长动能，核心指标稳步改善。2025年，公司全年 游客接待量约625万人次，同比增长9.97%，彰显了市场对桂林优质旅游资源的高度认可与青睐。 ...

Core Viewpoint - Guilin Tourism has signed acquisition agreements to purchase 100% equity of two companies, enhancing its digital ticketing system and overall tourist experience [1][2]. Group 1: Acquisition and Digital Transformation - The acquisition aims to improve the digitalization of the existing ticketing system, strengthen the synergy within the industry chain, and enhance the efficiency of ticketing services [1][2]. - Guilin Tourism is advancing the integration of AI and cultural tourism, with initiatives such as the "Guilin Tourism AI Assistant" and the installation of smart monitoring equipment on cruise ships [1][2]. Group 2: Financial Performance - In the first half of 2025, Guilin Tourism reported a revenue of 197 million yuan, a year-on-year increase of 0.33%, and a net profit of 8.01 million yuan, marking a return to profitability [2][3]. - The company received approximately 1.48 million visitors at its scenic spots, a growth of about 3.09%, and the cruise business served around 338,200 tourists, up by 1.62% [2][3]. Group 3: Market Trends and Future Outlook - The company is focusing on product innovation and enhancing service capabilities to attract more tourists, aligning with the themes of "Year of Tourism in Guangxi" and "Year of Building a World-Class Tourism City in Guilin" [3][4]. - The domestic tourism market is expected to continue its positive trend, driven by diverse and high-quality consumer demands, with emerging trends in immersive experiences and county-level tourism becoming new growth points [3].

Core Viewpoint - Guilin Tourism Co., Ltd. reported a significant turnaround in its financial performance for the first half of 2025, achieving a net profit of 8.01 million yuan, a substantial increase compared to the previous year, driven by a rise in tourist numbers and innovative product offerings [2][3][5]. Financial Performance - The company achieved an operating income of 197 million yuan, a year-on-year increase of 0.33% [2]. - The net profit attributable to shareholders was 8.01 million yuan, an increase of 27.1 million yuan compared to the previous year, marking a return to profitability [2]. - The operating cost decreased by 1.9% to 140 million yuan, and management expenses were reduced by 7.47% [5][6]. Tourist Reception and Growth - Guilin Tourism received 2.346 million visitors in the first half of 2025, a year-on-year increase of 6.96% [2]. - During the "May Day" holiday, visitor numbers and operating income increased by 10% and 13%, respectively [3]. Product Innovation and Marketing - The company launched a series of themed tourism products for various holidays, enhancing visitor experiences and driving revenue growth [3]. - Collaborations with cultural brands and gaming companies have led to innovative marketing strategies, such as the partnership with the mobile game "Zhu Xian" [4]. Strategic Initiatives - The company is focusing on enhancing internal control systems, streamlining management, and optimizing costs [5]. - Efforts to revitalize underperforming assets included leasing the Guilin Tianzhitai Building, generating rental income of 131 million yuan [6].

Core Viewpoint - Guilin Tourism (000978) reported a slight increase in revenue and significant growth in profits for the first half of 2025, driven by strategic initiatives and innovative tourism products [1] Financial Performance - The company achieved an operating income of 197 million yuan, a year-on-year increase of 0.33% [1] - Operating profit reached 7.55 million yuan, an increase of 25.87 million yuan year-on-year [1] - Net profit attributable to shareholders was 8.01 million yuan, up by 27.10 million yuan compared to the previous year [1] - The company received 2.35 million visitors, a 6.96% increase year-on-year [1] Strategic Initiatives - The company implemented a strategy focused on "stabilizing existing stock, promoting activity, and expanding new stock" [1] - It launched diverse cultural tourism activities and products to attract visitors, contributing to local tourism vitality [1] - The company emphasized the "Four Seasons Travel" theme, introducing seasonal tourism products during major holidays [2] Product Innovation - Guilin Tourism explored the "Tourism+" model, enhancing business boundaries through high-quality wellness tourism and AI integration [3] - The company collaborated with cultural teams to create unique cultural products, focusing on core IP development [3] - It integrated resources to create a comprehensive tourism experience combining hotels, entertainment, and performances [3] Marketing Strategies - Cross-industry marketing efforts included partnerships with popular mobile games and high-end brands to promote customized tourism products [4] - The company enhanced digital marketing through social media platforms to attract visitors and showcase tourism resources [4] Operational Improvements - The company strengthened internal control systems and optimized management structures, resulting in a decrease in operating costs by 1.90% [5] - Management expenses were reduced by 7.47%, reflecting effective cost control measures [5] - The company actively pursued the disposal of low-efficiency assets, generating significant rental income [5][6] Future Outlook - The tourism industry is expected to benefit from policies encouraging innovative consumption and inbound tourism [6] - Guilin Tourism aims to continue launching innovative cultural tourism activities and products, enhancing visitor experiences and driving sustainable growth [6]

Core Viewpoint - The tourism industry continues to face significant losses in the first half of the year, with most companies reporting negative earnings, except for Guilin Tourism, which managed to turn a profit [2][8]. Company Performance - Guilin Tourism reported a net profit of approximately 8 million yuan in the first half of the year, a significant turnaround from a loss of 19.09 million yuan in the same period last year [3]. - The company attributed its performance improvement to a focus on efficiency, product optimization, and enhanced marketing efforts, alongside the recovery of 54.34 million yuan in receivables [3][5]. - Guilin Tourism's attractions received about 1.48 million visitors, a year-on-year increase of approximately 3.09%, with specific attractions like the Li River cruise and the Li River Waterfall Hotel also seeing visitor growth [3][4]. Industry Trends - The overall tourism sector is struggling, with companies like Changbai Mountain Tourism and Dalian Shengya also reporting losses in the first half of the year, with net losses of 0.26 million to 0.16 million yuan and 19.08 million to 12.72 million yuan, respectively [8]. - Factors contributing to these losses include extreme weather conditions, increased labor costs, and a decline in visitor numbers [8]. Strategic Initiatives - Guilin Tourism is focusing on technology integration, launching initiatives like the "Guilin Tourism AI Assistant" for smart travel planning and implementing smart monitoring systems for safety [4][9]. - The company plans to enhance its asset management by addressing underperforming assets and exploring new business models in low-altitude economy and digital cultural tourism [7][9].