Core Insights - JD Discount Supermarket's "Warm Winter Hot Pot Season" campaign during the 11.11 shopping festival has significantly boosted sales in categories such as hot pot, warmth, and skincare products [1][3] - The upcoming "Thousand Pigs and Ten Thousand Tons of Vegetables" plan aims to further stimulate urban consumption by offering fresh-cut meats and low-priced vegetables [1][7] Sales Performance - Hot pot meat slice sales increased by 97% month-on-month, while hot pot seasoning sales surged by 158%, highlighting the "hot pot economy" effect [3] - Consumers are increasingly favoring high-quality products like original cut meats and specialty seasonings, with a preference for one-stop shopping experiences [3] Product Offerings - The prices for original cut lamb rolls and beef rolls are set at 56.9 yuan/kg and 65.9 yuan/kg respectively, providing consumers with affordable options for high-quality hot pot ingredients [5] - Collaborations with leading brands like Haidilao have allowed JD Discount Supermarket to offer competitive prices on hot pot bases and dipping sauces, with some products priced as low as 5.5 yuan per bag [5] Seasonal Trends - The sales of warming and skincare products have seen a week-on-week increase of 320%, with warming patches experiencing a staggering 586% growth [7] - Traditional warming items such as hats and scarves have also maintained stable growth [7] Future Plans - The "11.11 JD Pork Festival" will feature live demonstrations of fresh meat cutting and low-priced vegetable offerings, enhancing consumer engagement through immersive shopping experiences [7][10] - JD Discount Supermarket aims to continue its focus on discount retail, providing quality and affordable products to activate consumption potential in rural areas and set new trends in modern family consumption [10]

在汤底和蘸料方面，京东折扣超市与海底捞等知名品牌合作，大幅降低了品牌溢价。海底捞快手小厨火 锅底料在京东折扣超市宿迁四店售价仅5.5元/袋，包括浓郁番茄锅和经典清汤锅等多种口味。配套的海 底捞快手小厨火锅蘸料也仅售4.5元/袋，提供香辣和咸香两种口味，轻松提升火锅用餐体验。 值得一提的是，本次活动还特别推出了多款甜品饮品。京鲜舫玉米汁售价9.9元，口味清甜，适合老人 和孩子饮用。桂花酒酿大福在固安店售价23.9元/盒/390g，软糯Q弹的冰皮包裹着清甜的酒酿馅心。双 拼瑞士卷在涿州店售价19.9元/盒/560g，包含原味和伯爵红茶两种口味，为火锅盛宴画上完美句点。 京东折扣超市相关负责人表示，此次"暖心火锅季"能够实现"优质优价"，主要得益于京东强大的供应链 整合能力。通过产地直采，将鲜活海白虾等产品直接送到消费者身边；通过规模化采购，与海底捞等大 牌合作，降低品牌溢价；同时通过打造京东七鲜、京鲜舫等自主品牌，省去所有中间环节，将真金白银 的实惠直接让利给消费者。 近日，随着全国多地气温持续走低，家庭火锅消费迎来高峰。10月9日晚8点，京东11.11盛大开启，京 东折扣超市同步开启线下狂欢盛宴，推出"暖心火锅 ...