（央视财经）随着气温走低，这几日，在浙江宁波记者走访部分农贸市场发现，当地的肉类消费持续升 温。 浙江宁波某肉禽蛋批发市场综合部工作人员 王艺萱：羊肉日均销售量4.6吨左右，环比上个月上升32% 左右，猪肉销量环比上个月上升14%左右。 早晨，宁波一个批发市场里人头攒动，在各类肉品的摊位前围满了选购的市民。 记者了解到，当前市场普通牛肉约66元每公斤，绵羊肉约50元每公斤，山羊肉约58元每公斤，冷鲜白条 肉约15.4元每公斤。 同时，天气冷了，火锅经济也为肉市添一把火。在宁波一家超市，负责人介绍，近期火锅食材销量明显 上升，超市也提前备货，准备了百余种火锅类食品。 ...

Core Insights - JD Discount Supermarket's "Warm Winter Hot Pot Season" campaign during the 11.11 shopping festival has significantly boosted sales in categories such as hot pot, warmth, and skincare products [1][3] - The upcoming "Thousand Pigs and Ten Thousand Tons of Vegetables" plan aims to further stimulate urban consumption by offering fresh-cut meats and low-priced vegetables [1][7] Sales Performance - Hot pot meat slice sales increased by 97% month-on-month, while hot pot seasoning sales surged by 158%, highlighting the "hot pot economy" effect [3] - Consumers are increasingly favoring high-quality products like original cut meats and specialty seasonings, with a preference for one-stop shopping experiences [3] Product Offerings - The prices for original cut lamb rolls and beef rolls are set at 56.9 yuan/kg and 65.9 yuan/kg respectively, providing consumers with affordable options for high-quality hot pot ingredients [5] - Collaborations with leading brands like Haidilao have allowed JD Discount Supermarket to offer competitive prices on hot pot bases and dipping sauces, with some products priced as low as 5.5 yuan per bag [5] Seasonal Trends - The sales of warming and skincare products have seen a week-on-week increase of 320%, with warming patches experiencing a staggering 586% growth [7] - Traditional warming items such as hats and scarves have also maintained stable growth [7] Future Plans - The "11.11 JD Pork Festival" will feature live demonstrations of fresh meat cutting and low-priced vegetable offerings, enhancing consumer engagement through immersive shopping experiences [7][10] - JD Discount Supermarket aims to continue its focus on discount retail, providing quality and affordable products to activate consumption potential in rural areas and set new trends in modern family consumption [10]

（央视财经《天下财经》）随着气温走低，这几日，在浙江宁波记者走访部分农贸市场发现，当地的肉 类消费持续升温。 早晨，宁波一个批发市场里人头攒动，在各类肉品的摊位前围满了选购的市民。 记者了解到，当前市场普通牛肉约66元每公斤，绵羊肉约50元每公斤，山羊肉约58元每公斤，冷鲜白条 肉约15.4元每公斤。 浙江宁波某肉禽蛋批发市场综合部工作人员 王艺萱：羊肉日均销售量4.6吨左右，环比上个月上升32% 左右，猪肉销量环比上个月上升14%左右。 同时，天气冷了，火锅经济也为肉市添一把火。在宁波一家超市，负责人介绍，近期火锅食材销量明显 上升，超市也提前备货，准备了百余种火锅类食品。 转载请注明央视财经 编辑：王昕宇 ...