（记者 王晓波） 2025年1至6月份，哈尔斯的营业收入构成为：杯壶制品占比98.06%，其他业务占比1.94%。 截至发稿，哈尔斯市值为37亿元。 每经头条（nbdtoutiao）——天水麻辣烫、淄博烧烤、荣昌卤鹅⋯⋯"泼天流量"退去后，这些城市怎么 样了？ 每经AI快讯，哈尔斯（SZ 002615，收盘价：8.03元）10月10日晚间发布公告称，截至2025年9月30日， 公司通过股份回购专用证券账户以集中竞价交易方式累计回购公司股份约561万股，约占公司总股本的 1.2%，其中，回购成交的最高价为8.41元/股，最低价为7.69元/股，支付的资金总额为人民币约4498万 元。 ...

9月9日，哈尔斯创立四十周年庆典在浙江永康举行。活动现场，哈尔斯与多家机构启动新项目或签署战略合作协议，共同开启发展新篇 章。新华出版社与哈尔斯启动了图书出版合作项目，并为哈尔斯颁发文创合作开发授权书。新华出版社社长匡乐成，新华社品牌工作办公室副 主任张洪河，浙江哈尔斯真空器皿股份有限公司（简称哈尔斯）董事长吕强、总裁吴子富，新华出版社财经出版事业部总经理田丽丽等参加上 述活动。 同时，新华出版社向哈尔斯颁发文创合作开发授权书，双方将携手打造"新华社×哈尔斯"联名系列杯壶产品，将具有深厚历史积淀、广泛 群众基础和社会公信力的国家级文化符号融入哈尔斯产品，打造传递时代温度与文化自信的载体。 新华出版社向哈尔斯颁发文创授权书。 四十年发展历程中，哈尔斯所积淀的独特企业经验与民营经济发展范式，具有极强的行业借鉴价值和样本意义，新华出版社将系统挖掘并 出版讲述这一中国品牌成长故事的图书，生动展现中国杯壶行业的发展变迁，为民营经济提供可参考的发展叙事，有力助推"中国制造"向"中 国智造"、"中国品牌"向"世界品牌"的战略蜕变。 新华出版社、新华社品牌工作办公室、哈尔斯相关负责人共同启动图书出版项目。 哈尔斯是中国杯壶行 ...

Core Viewpoint - NONOO has officially completed its strategic upgrade from an original design trend brand to a new national trend brand rooted in Chinese culture, in response to the rise of national trend culture and the enhanced cultural identity of young consumers [1] Group 1: Product Launch and Series - In 2025, NONOO will launch four new product series: Peach Blossoms, Mountain Orchid, Eastern Fortune, and Forbidden City Treasures, integrating traditional Chinese cultural elements with modern design concepts [1] - The Mountain Orchid series symbolizes resilience, humility, and the aspiration for a beautiful life, reflecting the spirit and character of traditional Chinese culture [3] - The Peach Blossoms series is inspired by the "Peach Blossoms" verse from the Book of Songs, conveying themes of hope and beauty, embodying the gentle and philosophical aspects of Eastern aesthetics [3] - The Eastern Fortune series targets young consumers' emotional desires for wealth and good fortune, featuring designs that symbolize auspiciousness [3] - The Forbidden City Treasures series collaborates with the Palace Museum to merge cultural relics with cup and pot designs, exploring the heights and depths of Chinese aesthetics while promoting cultural heritage and revival [3] Group 2: Brand Collaboration and Cultural Engagement - NONOO collaborates with over 30 global designers to reinterpret Chinese cultural elements, enhancing product experience through innovative materials and craftsmanship [5] - The brand actively participates in traditional cultural events, such as the Xixi Huazhao Festival, to strengthen consumer recognition of its cultural identity through immersive experiences [5] Group 3: Industry Positioning and Strategy - NONOO's transformation is a key part of Harsco's broader brand strategy, aiming to elevate the Chinese cup and pot industry from a "practical tool" to a "lifestyle" and to promote Chinese culture in the global youth market [6]

Core Insights - The upcoming 618 shopping festival is expected to boost sales in the domestic cup and kettle industry, with the Chinese brand Hars's new products performing exceptionally well [1] Company Summary - Hars has launched two new products, the "Double Drink Jump Cup" and the "Fun Dream Cup," which have attracted significant consumer interest [2] - The "Double Drink Jump Cup" utilizes American Tritan material and features a unique dual drinking design, appealing to young consumers and those seeking a fashionable lifestyle [2] - The "Fun Dream Cup" targets the parent-child market with its SUS316 stainless steel interior and IP co-branding, priced under 100 yuan, effectively stimulating parents' purchasing intentions [2] - The vibrant color options of the products, such as peach pudding and blueberry jelly, enhance their appeal in the children's market while also catering to adults' desire for a healthy lifestyle [2][3] Industry Summary - The cup and kettle industry is transitioning from practical items to lifestyle carriers, driven by health-conscious consumer upgrades [3] - Companies with technological barriers and brand premium capabilities are expected to gain more growth opportunities [3] - Hars's products not only meet hydration needs but also combine fashion and health, positioning them as potential market favorites during the 618 shopping season [3]

Group 1: Market Trends - The "blind box economy" and "guzi economy" have become hot topics in the new consumption sector, leading to increased interest in companies like Hars. [1] - The domestic cup and kettle market is undergoing a profound transformation, with products evolving from traditional durable goods to fast-moving consumer goods, fashion items, collectibles, and lifestyle symbols. [2] - The global cup and kettle market is experiencing steady growth, driven by the segmentation of usage scenarios, the rise of outdoor activities, and the influence of short video social media, leading to increased consumption frequency. [2] Group 2: Company Strategy - Hars has clarified that its past cooperation with Pop Mart has ended and does not include the Labubu IP, while expressing confidence in the domestic market and the new consumption trends represented by the "guzi economy." [1] - The company has a creative independent design team and plans to actively explore new sales channels and develop new products in response to market trends. [1] - Hars has shown a clear inclination towards IP operations and has previously collaborated with various companies, including Pop Mart and Coca-Cola, to enhance brand development. [3][4] Group 3: Competitive Landscape - Leading brands are enhancing market concentration and consolidating their dominant positions, while emerging brands are rapidly rising through innovative products and flexible strategies, injecting new vitality into the industry. [2] - The rise of new brands intensifies market competition, requiring supply-side companies to enhance their competitiveness and meet diverse customer needs. [2]

Group 1 - The article discusses a new wave of technological revolution and industrial transformation that is reshaping the global innovation landscape and economic structure [1] - Chinese companies are transitioning from being followers to leaders in the face of globalization challenges, significantly impacting both the Chinese and global economies [1] - The "Future Methodology" video series aims to provide insights into the rise of strategic emerging industries, the transformation of traditional industries, and to serve as a valuable reference for China's industrial development [1] Group 2 - The first episode of the "Future Methodology" will focus on foreign trade enterprises affected by the tariff war, specifically in Yongkang, Zhejiang, known for its precision manufacturing and large hardware industry chain [2] - Yongkang is recognized as the largest production and export base for thermal cups and kettles in China and globally, with many international brands relying on its manufacturing capabilities [2] - The article highlights the challenges faced by Yongkang's export-oriented enterprises due to the tariff war and their strategies for survival and competitiveness in an uncertain future [2]

近几年，同富特美刻内外贸一体谋划，不断加强国内市场以及海外多元化市场开拓。 在国内市场，特美刻品牌一直是杯壶行业新材料引领的方向标，从304到316，从银杯到钛杯，特美刻始终坚持创 新开发更适合大众喝茶方便的保温杯，目前新一代纯钛保温杯，运用航天级钛金属材质，能更好地抑菌保鲜，耐 酸、耐腐蚀，重量比普通不锈钢杯轻30%，容量同比多装20%的水，因其惰性金属的特性，更受喝茶人士的欢 迎，茶水分离纯钛杯实现浓淡、温度可控。 2025年，特美刻希望从中华传统文化中汲取营养，跨界联合，用创新产品力和出众的设计力带动消费。 4月16日下午，省委书记王浩深入企业专题调研外贸工作。在浙江同富特美刻股份有限公司、杭州由莱科技有限公 司，连连数字科技股份有限公司，王浩与企业负责人深入交流，仔细询问外贸出口、市场拓展和享受政策等情 况，了解企业经营遇到的困难问题，共同探讨解决的思路和方法。王浩指出，面对外部环境变化，我们要沉着冷 静、坚定信心，做到心中有底、手中有策，持续打好"稳拓调优"组合拳。 早在2007年，同富特美刻就布局国内市场，成立了自有杯壶品牌——特美刻。 如今，特美刻（TOMIC）是全球知名的高端保温杯壶品牌，以钛 ...