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北京平谷:“音乐+”多元业态解锁沉浸式休闲消费新体验
Zhong Guo Jing Ji Wang· 2025-09-16 12:16
Core Insights - The "Chinese Music Valley" Autumn Music Market in Pinggu District, Beijing, opened on September 13 and will remain free for citizens until the National Day holiday, aiming to enhance the brand influence of "Chinese Music Valley" and promote the integration of agriculture, culture, tourism, and commerce [1][2] Group 1: Event Overview - The music market features seven major activities: music performances, food markets, agricultural support, car exhibitions, intangible cultural heritage displays, family-friendly activities, and pet-friendly events, creating a comprehensive experience for visitors [1] - The music performance area showcases bands from Beijing, Tianjin, and Hebei, offering diverse musical styles to cater to different audience preferences, alongside performances of ethnic dance, traditional crafts, acrobatics, and magic [1] Group 2: Economic Impact - The music market is expected to enrich citizens' cultural lives and stimulate related consumption in accommodation and dining, thereby activating the regional night economy and contributing to the establishment of a new nighttime consumption landmark in the capital [2] - The Pinggu District has focused on the integration of agriculture, culture, tourism, and commerce, leveraging local resources to create seasonal agricultural festivals and a "Four Seasons Donggao Village" tourism map, enhancing the area's cultural and economic vitality [2] Group 3: Future Developments - The music market serves as a model for multi-industry integration, with plans to deepen collaborations with professional institutions and continue to develop cultural activities that benefit the public [2] - Future initiatives will include linking various market sectors such as automotive sales, agricultural farms, flower gardens, and pet parks to create new themed consumption experiences, enriching the "Chinese Music Valley" brand [2]