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北京平谷:“音乐+”多元业态解锁沉浸式休闲消费新体验
Zhong Guo Jing Ji Wang· 2025-09-16 12:16
记者从北京市平谷区获悉,9月13日,中国乐谷 渔阳金秋音乐市集在北京市平谷区开启。音乐市集将持 续至国庆假期,免费向市民开放。 "本次音乐市集不仅可以丰富市民的文化生活,也能拉动住宿、餐饮等关联消费,激活区域夜经济活 力,为打造首都夜间消费新地标贡献'乐谷力量'。"北京渔阳国际滑雪场总经理郭巍表示。 近年来,平谷区东高村镇精准把控农文旅体商融合发展的着力点,立足特色资源禀赋,聚焦"一镇一花 卉园、一镇一宠物园"建设,通过业态融合、场景搭建、资源联动、文化赋能、活动创新等举措,激活 现代乡村发展新动能。打造的"西红柿尝鲜季、芍药文化季、南瓜丰收季"等特色农事节庆活动品牌,串 联辐射镇域农文旅特色点位,推出"四季东高村"四季文旅地图,搭建起农文体旅商融合发展的广阔舞 台。 "此次音乐市集通过音乐+农文体旅商融合模式,积累了多元业态融合运营经验。后续我们将持续发挥 中国乐谷品牌作用,深化与戏曲学院等专业院校合作,开展惠民文化活动。"北京市平谷区东高村镇党 委书记杨福臻介绍,下一步,东高村镇将结合市民需求,联动汽车销售市场、博士农场、花卉园、宠物 园等业态,打造主题消费新场景,赋能中国乐谷品牌更多新内涵,为市民提供更 ...
中国乐谷·渔阳金秋音乐市集启幕 多元业态解锁消费体验
Sou Hu Cai Jing· 2025-09-14 08:07
Core Viewpoint - The "China Music Valley · Yuyang Autumn Music Market" has opened in Beijing, integrating music performances, food markets, and agricultural support to promote the deep integration of agriculture, culture, tourism, and commerce [1][3]. Group 1: Event Overview - The music market spans 170,000 square meters and is free for citizens, featuring a variety of activities centered around the theme of "music+" [1]. - The event showcases two major IP brands, "China Music Valley" and "Four Seasons Donggao Village," enhancing the overall experience with diverse performances and attractions [1][3]. - The music performance area includes bands from Beijing, Tianjin, and Hebei, catering to various musical tastes, alongside traditional dance, intangible cultural heritage displays, acrobatics, and magic shows [1][3]. Group 2: Food and Activities - The leisure food area features dozens of regional delicacies, including freshly brewed coffee and seasonal fruits and vegetables directly from local farms [3][5]. - The carnival area includes children's amusement facilities, creating a joyful atmosphere for families [3][5]. - Donggao Village has developed unique agricultural festivals, such as the tomato tasting season and peony culture season, to enhance local cultural tourism [3]. Group 3: Future Plans - The event aims to accumulate operational experience through the integration of music, agriculture, culture, tourism, and commerce, with plans to deepen collaboration with professional institutions for community cultural activities [5]. - Future developments will include new themed consumption scenarios by linking various markets and attractions, enhancing the China Music Valley brand [5]. - The music market will continue until the National Day holiday, operating every Friday, Saturday, and Sunday, as well as from October 1 to 5, from 16:30 to 21:00 [5].
青海海东乐都区:梨花绽放“美丽经济”
Zhong Guo Jing Ji Wang· 2025-04-24 05:50
近年来,乐都区积极探索"农业+电商"新模式,通过直播带货、社区团购等渠道,将沙果、长辣椒、紫 皮大蒜等特色农产品销往全国各地。2025年一季度,乐都区农产品线上销售额同比增长40%,有效拓宽 了农民增收渠道。同时,"优农臻品"品牌门店建成运营,6家本地企业成功入驻832扶贫销售平台,进一 步构建起线上线下(300959)联动的农产品营销体系。 今年的梨花节在延续往届精彩的基础上,创新融入多元体验元素。梨园内,优雅的旗袍走秀与刚柔并济 的太极拳表演相映成趣。夜幕降临,璀璨的灯展点亮乡村夜空。特色农副产品展销区里,乐都紫皮大 蒜、长辣椒等特产备受游客青睐。活动现场还设置了蔬菜采摘、摄影比赛等互动项目,让游客在赏花之 余,全方位感受乐都的独特魅力。 为提升游客体验,乐都区不断完善乡村旅游基础设施,新建生态停车场、旅游驿站和智慧导览系统,推 出串联梨花节、采摘园、非遗工坊等特色节点的精品旅游线路。在洪水镇李家壕,大樱桃观光旅游采摘 基地吸引着游客体验丰收乐趣;寿乐镇休闲度假区和瞿昙镇卧龙谷的休闲农业项目,让人们在田园风光 中感受农耕文化;成功晋升AAA级景区的卯寨,则结合红色文化和生态资源,推出研学旅行项目,成 为家 ...