Workflow
农文旅体商融合
icon
Search documents
拉满“情绪价值” 赋能县域经济——从陕西岚皋“村BA”出圈看发展新路径
Xin Hua Wang· 2025-10-22 02:20
Core Viewpoint - The article discusses the innovative economic development model of Lánzhào County, which leverages local resources and community engagement through sports events, particularly the "Village BA" basketball tournaments, to stimulate economic growth and enhance local tourism and culture [1][2][10]. Group 1: Economic Development Strategy - Lánzhào County has adopted a development strategy focusing on "ecological county, tourism strong county, selenium industry prosperous county, and open active county" to utilize its rich biological and tourism resources [2][4]. - The county has successfully integrated sports events with local commerce and tourism, resulting in a significant increase in online sales of agricultural products by 31% and a 24.8% growth in online retail sales from January to July [4][5]. Group 2: Community Engagement and Cultural Integration - The "Village BA" basketball events have become a cultural phenomenon, attracting participation from various provinces and generating massive online exposure, with the third event achieving over 58 billion views [3][6]. - The events are designed to be community-centric, ensuring that local residents benefit from the economic activities generated, thereby enhancing their sense of pride and involvement [6][11]. Group 3: Infrastructure and Governance - Lánzhào County has established a comprehensive governance structure to support the events, involving multiple working groups to ensure effective organization and service delivery [7][8]. - The county's approach emphasizes a "people-centered" philosophy, aiming to provide a welcoming environment for visitors and ensuring that local services meet the needs of both residents and tourists [8][12]. Group 4: Long-term Vision and Sustainability - The county's model demonstrates the importance of long-term planning and resource optimization, with a focus on integrating various sectors such as culture, tourism, and agriculture to create a sustainable economic ecosystem [10][12]. - The success of the "Village BA" events is seen as a catalyst for broader economic transformation, showcasing how grassroots initiatives can lead to significant regional development [10][11].
北京平谷:“音乐+”多元业态解锁沉浸式休闲消费新体验
Zhong Guo Jing Ji Wang· 2025-09-16 12:16
Core Insights - The "Chinese Music Valley" Autumn Music Market in Pinggu District, Beijing, opened on September 13 and will remain free for citizens until the National Day holiday, aiming to enhance the brand influence of "Chinese Music Valley" and promote the integration of agriculture, culture, tourism, and commerce [1][2] Group 1: Event Overview - The music market features seven major activities: music performances, food markets, agricultural support, car exhibitions, intangible cultural heritage displays, family-friendly activities, and pet-friendly events, creating a comprehensive experience for visitors [1] - The music performance area showcases bands from Beijing, Tianjin, and Hebei, offering diverse musical styles to cater to different audience preferences, alongside performances of ethnic dance, traditional crafts, acrobatics, and magic [1] Group 2: Economic Impact - The music market is expected to enrich citizens' cultural lives and stimulate related consumption in accommodation and dining, thereby activating the regional night economy and contributing to the establishment of a new nighttime consumption landmark in the capital [2] - The Pinggu District has focused on the integration of agriculture, culture, tourism, and commerce, leveraging local resources to create seasonal agricultural festivals and a "Four Seasons Donggao Village" tourism map, enhancing the area's cultural and economic vitality [2] Group 3: Future Developments - The music market serves as a model for multi-industry integration, with plans to deepen collaborations with professional institutions and continue to develop cultural activities that benefit the public [2] - Future initiatives will include linking various market sectors such as automotive sales, agricultural farms, flower gardens, and pet parks to create new themed consumption experiences, enriching the "Chinese Music Valley" brand [2]
中国乐谷·渔阳金秋音乐市集启幕 多元业态解锁消费体验
Sou Hu Cai Jing· 2025-09-14 08:07
Core Viewpoint - The "China Music Valley · Yuyang Autumn Music Market" has opened in Beijing, integrating music performances, food markets, and agricultural support to promote the deep integration of agriculture, culture, tourism, and commerce [1][3]. Group 1: Event Overview - The music market spans 170,000 square meters and is free for citizens, featuring a variety of activities centered around the theme of "music+" [1]. - The event showcases two major IP brands, "China Music Valley" and "Four Seasons Donggao Village," enhancing the overall experience with diverse performances and attractions [1][3]. - The music performance area includes bands from Beijing, Tianjin, and Hebei, catering to various musical tastes, alongside traditional dance, intangible cultural heritage displays, acrobatics, and magic shows [1][3]. Group 2: Food and Activities - The leisure food area features dozens of regional delicacies, including freshly brewed coffee and seasonal fruits and vegetables directly from local farms [3][5]. - The carnival area includes children's amusement facilities, creating a joyful atmosphere for families [3][5]. - Donggao Village has developed unique agricultural festivals, such as the tomato tasting season and peony culture season, to enhance local cultural tourism [3]. Group 3: Future Plans - The event aims to accumulate operational experience through the integration of music, agriculture, culture, tourism, and commerce, with plans to deepen collaboration with professional institutions for community cultural activities [5]. - Future developments will include new themed consumption scenarios by linking various markets and attractions, enhancing the China Music Valley brand [5]. - The music market will continue until the National Day holiday, operating every Friday, Saturday, and Sunday, as well as from October 1 to 5, from 16:30 to 21:00 [5].
青海海东乐都区:梨花绽放“美丽经济”
Zhong Guo Jing Ji Wang· 2025-04-24 05:50
Group 1 - The "Pear Blossom Festival" in Ledou District, Qinghai Province, showcases the region's agricultural and cultural integration, attracting increasing tourist numbers and boosting local businesses [1][2] - The festival features diverse activities, including fashion shows, Tai Chi performances, and interactive projects like vegetable picking and photography contests, enhancing visitor engagement [1][2] - The introduction of greenhouse cherry picking aligns with changing consumer preferences, with a peak harvesting period expected during the May Day holiday [1][2] Group 2 - Ledou District has adopted an "agriculture + e-commerce" model, resulting in a 40% year-on-year increase in online sales of local agricultural products in Q1 2025, expanding income channels for farmers [2] - Infrastructure improvements for rural tourism include new eco-parking lots, tourist stations, and smart navigation systems, creating premium travel routes that connect various attractions [2] - Future plans for Ledou District include the development of a Pear Culture Expo Park and outdoor sports activities, aiming to establish a comprehensive highland tourism destination [3]