Core Insights - The article highlights the journey of a young craftsman, Zheng Hongjie, who has transitioned from a hobbyist to a full-time short video creator, focusing on traditional craftsmanship and intangible cultural heritage [1][3]. Group 1: Background and Development - Zheng Hongjie, known as "Mountain Village Xiao Jie," began his journey in 2015 by creating short videos showcasing interesting handmade items and rural life [1]. - His craftsmanship includes a variety of projects, from small items like lipstick tubes to larger constructs like washing machines, all made from wood and other materials [1]. - The increasing number of artisans on video platforms has prompted Zheng to consider content transformation to maintain his unique appeal [1]. Group 2: Focus on Intangible Cultural Heritage - In 2023, Zheng shifted his focus to intangible cultural heritage, collaborating with local artisans to create content that showcases traditional skills [1][2]. - He has engaged with non-heritage representatives, such as Fujian's paper-cutting master, to deepen his understanding and appreciation of these crafts [2]. - Zheng aims to promote his hometown's culture and traditions through his videos, highlighting local festivals and customs [3].