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非遗认证!美好食品以守正创新守护川味基因
Zhong Guo Shi Pin Wang· 2025-10-10 01:57
2025年9月,"美好小酥肉制作技艺"正式入选成都市新津区第七批非物质文化遗产代表性项目名录,由新津区文化广电体育和旅游局授牌、成都希望食品有 限公司作为保护单位。这不仅是对一道美食的认可,更是对一项承载着千年川味智慧与烟火人间的活态文化遗产的加冕。这道源于宫廷宴席的川味小食,历 经四代匠人传承,如今以年销14亿元、连续四年全国销量第一的国民级影响力,展现出非遗美食在当代餐桌上的蓬勃生命力。美好食品正让千年的川味智 慧,在现代化生产中迸发新的生命力,也为行业树立了传统技艺创新发展的典范。 从宫廷宴会到国民餐桌,一道酥肉的千年穿越 "一绺猪肉,不论肥瘦。挂浆裹粉,油锅里走。"小酥肉的香气,可追溯至繁华的宫廷盛宴,曾是席间不可或缺的点睛之笔。而四川盆地这片中国农耕文明时 期最为富庶的沃土之一,凭借着得天独厚的环境成为了中国最早实现规模养猪的区域之一。在深厚的物产基础推动下,小酥肉得以从宫廷殿堂走向民间烟 火,并在历经时间洗礼后巧妙融合了川渝农家风味的精髓,在巴山蜀水的滋养下逐渐沉淀为川味文化中一道历久弥香的经典符号。 对于许多川渝人来说,小酥肉远不止一道小吃,更是童年记忆中的滚油香气,是饭桌上不可或缺的温情符号。 ...
展馆里来了德国团
He Nan Ri Bao· 2025-09-22 23:25
Group 1 - The event showcased the integration of traditional skills and modern technology, highlighting China's achievements in the field of skills and craftsmanship [2] - International students from Germany expressed their curiosity and admiration for China's advancements in mechanical engineering during their visit to the National Skills Competition [1][2] - The exhibition featured various high-tech displays, including satellite return capsules and domestic chips, which impressed the attendees [1] Group 2 - Foreign guests were deeply moved by China's ability to preserve and showcase its historical and cultural heritage through traditional craftsmanship [2] - The event served as a platform for international exchange, allowing participants to discuss skill operation standards and practical insights [1]
“蒸”月饼出圈记:非遗花饽饽里的中秋新味
Zhong Guo Xin Wen Wang· 2025-09-19 04:19
Core Viewpoint - The article highlights the innovative approach of a traditional food business in Gansu, China, where a new type of steamed mooncake, inspired by the non-heritage craft of flower steamed buns, is gaining popularity ahead of the Mid-Autumn Festival. This product combines traditional flavors with modern presentation, appealing to contemporary consumer preferences. Group 1: Product Innovation - The newly introduced "steamed mooncake" is made using the non-heritage technique of flower steamed buns, offering a unique twist on traditional mooncakes [1][2] - The product is designed to be bite-sized, allowing for individual servings that reduce waste and enhance the festive experience [2][4] Group 2: Market Demand and Sales - The business has received over 300 orders for the "steamed mooncake," with deliveries extending to major cities like Beijing and Shanghai, as well as international locations such as the United States [2][5] - The owner, Ma Rui, has noted a significant increase in customer interest, particularly after the introduction of themed designs that resonate with cultural significance [2][5] Group 3: Production and Quality - The production process is complex, requiring careful adjustments to maintain the shape and texture of the steamed mooncakes during fermentation [4] - The business operates on a "made-to-order" basis, ensuring freshness and quality by avoiding preservatives and mass production [5] Group 4: Cultural Significance - The steamed mooncake not only serves as a food item but also embodies cultural meanings and traditions, making it a sought-after item for various celebrations [5] - The owner emphasizes the importance of innovation in preserving traditional crafts, indicating a commitment to continuous learning and adaptation [5]
北京稻香村京式糕点制作技艺展厅向社会开放
Bei Ke Cai Jing· 2025-09-05 15:49
Core Points - The Beijing Daoxiangcun Qingshi Pastry Making Skills Exhibition Hall opened to the public for the first time on September 5, showcasing traditional pastry-making techniques [1] - The exhibition hall is part of the 2025 Dongcheng District "Intangible Cultural Heritage Renewal" project, which aims to promote traditional skills through themed activities during festivals [1] - This season's theme focuses on Beijing-style mooncakes, featuring demonstrations by intangible cultural heritage inheritor Xie Daoyun and other mooncake masters [1] - Visitors can engage with traditional cultural practices through historical objects and mooncake molds displayed in the exhibition hall [1]
“焐”出扇上风情(遇见)
Ren Min Ri Bao· 2025-07-15 22:10
Core Points - The article highlights the intricate craftsmanship involved in creating sandalwood fans, particularly focusing on the techniques used by the inheritor of this intangible cultural heritage, Chen Qin [1][2][3] - The process of designing a fan is personalized, as Chen Qin engages with clients to understand their preferences and inspirations, leading to unique and meaningful creations [1][2] - The sandalwood fan is not only a decorative item but also holds cultural significance, often being an essential part of a bride's dowry in Suzhou, symbolizing happiness and harmony in marriage [3] Group 1 - The craftsmanship of sandalwood fans involves detailed techniques such as "焐" (warming) to create intricate designs, which require patience and precision [1][2] - The artistic process includes incorporating elements like characters from literature and natural scenery, enhancing the fan's aesthetic and emotional value [2] - The quality of the fan can be assessed by its scent after the crafting process, indicating whether the craftsmanship was successful [2] Group 2 - The sandalwood fan serves as a cultural artifact in Suzhou, representing traditional values and the emotional connection between generations [3] - The saying "坐轿子摇扇子,幸福快乐一辈子" reflects the cultural belief that the fan can bring comfort and resolve conflicts in marriage [3] - The fan's design often includes symbols of resilience and adaptability, such as the banana leaves, which resonate with the philosophy of facing life's challenges [3]
“做自己热爱且擅长的事”(为梦想奔跑)
Ren Min Ri Bao· 2025-07-14 22:03
Core Insights - The article highlights the journey of a young craftsman, Zheng Hongjie, who has transitioned from a hobbyist to a full-time short video creator, focusing on traditional craftsmanship and intangible cultural heritage [1][3]. Group 1: Background and Development - Zheng Hongjie, known as "Mountain Village Xiao Jie," began his journey in 2015 by creating short videos showcasing interesting handmade items and rural life [1]. - His craftsmanship includes a variety of projects, from small items like lipstick tubes to larger constructs like washing machines, all made from wood and other materials [1]. - The increasing number of artisans on video platforms has prompted Zheng to consider content transformation to maintain his unique appeal [1]. Group 2: Focus on Intangible Cultural Heritage - In 2023, Zheng shifted his focus to intangible cultural heritage, collaborating with local artisans to create content that showcases traditional skills [1][2]. - He has engaged with non-heritage representatives, such as Fujian's paper-cutting master, to deepen his understanding and appreciation of these crafts [2]. - Zheng aims to promote his hometown's culture and traditions through his videos, highlighting local festivals and customs [3].
“期待再来中国”
Core Insights - A group of 18 influencers from various countries, including the US, Japan, South Korea, Canada, and Malaysia, participated in an immersive travel experience in Hunan, China, organized by the Hunan Provincial Department of Culture and Tourism, attracting significant attention with their combined following of over 60 million [3][6]. Group 1: Cultural Experience - Influencers engaged with local intangible cultural heritage, including Yuezhou fans, reed paintings, and Yuezhou brushes, while also donning traditional Hanfu for photo sessions [6]. - The performance of Balin Opera, a traditional Hunan drama with over 300 years of history, captivated the influencers, with one American influencer, who holds a black belt in Taekwondo, actively participating in a stunt interaction with the performers [6]. Group 2: Natural Attractions - The influencers visited Zhangjiajie, known for its stunning natural landscapes, including the "Hallelujah Mountain," a filming location for the movie "Avatar," which left a lasting impression on the participants [3][4]. - Canadian influencer Zaide Eli expressed his amazement at the beauty of Zhangjiajie's scenery, stating that the experience allowed him to see the "real China" and he plans to share his experiences on social media [6]. Group 3: Personal Experiences - American influencer Haliya expressed excitement at seeing giant pandas for the first time, highlighting the emotional connection and curiosity of the younger influencers [3]. - South Korean influencer Xiao Fang noted the popularity of Zhangjiajie in Korea, emphasizing the cultural significance of visiting the site as a way to show filial piety [4].
橘子皮也能造纸?广东支教大学生“花式整活”,新疆娃乐开花
Nan Fang Nong Cun Bao· 2025-05-30 12:31
Core Idea - The article highlights a creative initiative by university students from Guangzhou Academy of Fine Arts, who are teaching traditional paper-making techniques using orange peels to children in Xinjiang, blending cultural heritage with environmental education [2][4][19]. Group 1: Educational Initiative - The university students conducted a hands-on paper-making experience class at a kindergarten in Kashgar, Xinjiang, where children learned to make paper from discarded orange peels combined with recycled pulp [3][6]. - The activity allowed children to engage in traditional craftsmanship, enhancing their practical skills while fostering an appreciation for cultural heritage and environmental awareness [14][15]. Group 2: Environmental and Cultural Integration - The program integrates traditional non-heritage skills with modern environmental concepts, aiming to connect children with their cultural roots through practical activities [4][20]. - The initiative is part of a broader curriculum that combines traditional culture with ecological education, encouraging children to explore and appreciate their natural surroundings [19][26]. Group 3: Broader Impact - Since the team began their work in February 2025, they have developed a unique curriculum that emphasizes aesthetic education and environmental consciousness, utilizing local resources and cultural elements [19][27]. - Activities include outdoor explorations where children observe local flora and create art, merging aesthetic education with local agricultural practices [28][30].
白酒界变天了!1499的五粮液硬通货,现188抱走2瓶
凤凰网财经· 2025-05-26 14:16
Core Viewpoint - The article emphasizes the value and quality of Wuliangye liquor, particularly the "Yizun Tiantian" product, highlighting its authenticity and premium nature, making it suitable for gifting and special occasions [1][4][35]. Group 1: Product Quality and Authenticity - Wuliangye is recognized as a leading representative of Chinese liquor, particularly in the strong aroma category [4]. - The "Yizun Tiantian" liquor is produced by Yibin Wuliangye Co., Ltd., ensuring its authenticity [11]. - The liquor is made using a traditional five-grain formula, adhering to national standards, and contains no additives [15][39]. Group 2: Packaging and Presentation - The product features a unique and luxurious packaging design, including a high-end acrylic box and a dragon motif, symbolizing prestige [19][62]. - Each bottle has a unique code for authenticity verification, enhancing consumer confidence [22][64]. Group 3: Pricing and Promotions - The retail price for two bottles is set at 1499 yuan, but promotional offers allow consumers to purchase them for 188 yuan for two 500ml bottles, making it an attractive deal [24][66]. - The promotion includes a gift bag, making it suitable for gifting [28][66]. Group 4: Historical Significance and Craftsmanship - Wuliangye has a rich history dating back to 1909, with a reputation for excellence in brewing techniques and flavor [33][35]. - The liquor is produced using ancient fermentation techniques and unique local conditions in Yibin, Sichuan, which are crucial for its quality [49][53][57].
“民艺江南——上海民间艺术影像特展”在布达佩斯中国文化中心开幕
人民网-国际频道 原创稿· 2025-05-17 07:11
Core Viewpoint - The "Folk Arts of Jiangnan - Shanghai Folk Art Image Exhibition" is being held in Budapest, showcasing traditional Shanghai folk arts and intangible cultural heritage, highlighting the unique charm of Shanghai's culture and craftsmanship [1][2][7]. Group 1: Exhibition Overview - The exhibition is organized by the Shanghai Foreign Cultural Exchange Association and the Budapest Chinese Cultural Center, running from May 16 to June 14 [1]. - The opening ceremony featured representatives from the Chinese Embassy in Hungary and various guests, including speeches from the organizers [2]. - The exhibition consists of four sections: "Colorful Ink and Paper - Painting Shadows of Jiangnan," "Splendid Attire - Weaving Aesthetics," "Exquisite Craftsmanship - Beauty of Objects," and "Seasonal Elegance - Rhythm of Festivals," showcasing 18 unique Shanghai intangible cultural heritage techniques [2]. Group 2: Artistic Presentation - The exhibition employs "scene recreation" through visual works, narratively presenting the craftsmanship processes, techniques, materials, tools, and cultural contexts of Shanghai's folk arts [3]. - It emphasizes the innovation of Shanghai's folk artisans, redefining urban folk art and showcasing the unique charm of maritime cultural techniques in the contemporary context [3]. Group 3: Audience Engagement - The event included a unique ribbon-cutting ceremony incorporating paper-cutting art, followed by a guided tour by artist Li Shoubai, who shared stories behind the artworks and demonstrated his exceptional skills [5][8]. - The exhibition attracted many local Hungarian audiences, allowing them to experience the unique charm of Chinese traditional culture and the cultural depth and innovative vitality of Shanghai as an international metropolis [7].