在以陶瓷闻名的德化县城里，一家企业十余年来始终单点深耕陶瓷树，已累计出口超5000万件。 作者丨无心 编辑丨Shadow 在跨境电商的浪潮中，万物皆有成为爆款的潜力。 谈及跨境热卖品，衣服、鞋包常常是大众的第一印象，有一个常被忽视的冷门品类——陶瓷产品，正在海外市场迅速崛起。 嗅觉敏锐的跨境卖家牢牢抓住陶瓷类产品的风口，已经收获了丰厚的利润。 距离圣诞节尚有两个多月，海外圣诞消费市场已悄然预热，向来是热卖榜单"常客"的圣诞树，因陶瓷材质的加持焕发新商机，稳稳跻身海外家庭的圣诞采购 清单。 亚马逊平台检索"Ceramic Christmas Tree"会发现，部分卖家已凭借此单品实现月销超200单的佳绩。可以预见，随着节日临近，市场需求大幅放量，接下 来，众多卖家迎来销量爆发几乎是板上钉钉之事。 图源：亚马逊官网 早年德化陶瓷树同质化严重，该企业作为代工中的一员，既缺乏自主创新思维，利润也薄如蝉翼，直到2012年主动按下创新升级键，对陶瓷树进行全方位优 化，市场反馈瞬间爆发，当年便售出50万件，由此坚定了创新之路，深耕陶瓷树研发与生产。产品迭代紧扣消费者喜好，从只能发光的初代产品，到造型新 颖的兔子树，不仅在外 ...

9月12日，第十九届北京国际茶业及茶艺博览会（秋季）（简称"京港北京茶博会"）在全国农业展览馆 启幕，为秋日北京带来浓郁茶香。 本届茶博会规模亮眼，展览面积超2万平方米，设置1300余个标准展位，吸引700余家海内外茶企及十余 个核心产区政府展团参展。展会以"原产地直供+多元品牌矩阵"为核心，汇聚全国十余个产区的茶品， 涵盖绿茶、红茶、乌龙茶等六大茶类，以及茶具、茶服等全产业链产品，打造集"购茶、品茶、赏文 化"于一体的沉浸式茶产业交流平台，既为京津冀消费者提供一站式购茶便利，更通过多地品牌推介、 金融赋能等举措，为巩固脱贫攻坚成果、推动乡村振兴注入新动能。 机器人 茶艺师可以按照程序泡制多款茶，受到茶客们的关注。 展会上，各地特色茶品竞相出彩。福州茉莉花茶以"窨次足、香气浓、滋味醇"获重点推介；安徽六安瓜 片展团带来核心产区特级茶品，其形似瓜子、汤色碧绿、兰香馥郁；紫阳富硒茶展团主打"天然富硒"， 吸引众多养生爱好者；中国台湾展团则以东方美人茶、冻顶乌龙茶搭配手工茶具，展现宝岛茶文化魅 力。此外，冰岛印象、利川红茶、奖丰老白茶等700余家优质茶企齐聚，提供多元选择。 个性 茶点，多种样式，茶客们纷纷上前赏鉴 ...

Core Insights - The article highlights the journey of a young craftsman, Zheng Hongjie, who has transitioned from a hobbyist to a full-time short video creator, focusing on traditional craftsmanship and intangible cultural heritage [1][3]. Group 1: Background and Development - Zheng Hongjie, known as "Mountain Village Xiao Jie," began his journey in 2015 by creating short videos showcasing interesting handmade items and rural life [1]. - His craftsmanship includes a variety of projects, from small items like lipstick tubes to larger constructs like washing machines, all made from wood and other materials [1]. - The increasing number of artisans on video platforms has prompted Zheng to consider content transformation to maintain his unique appeal [1]. Group 2: Focus on Intangible Cultural Heritage - In 2023, Zheng shifted his focus to intangible cultural heritage, collaborating with local artisans to create content that showcases traditional skills [1][2]. - He has engaged with non-heritage representatives, such as Fujian's paper-cutting master, to deepen his understanding and appreciation of these crafts [2]. - Zheng aims to promote his hometown's culture and traditions through his videos, highlighting local festivals and customs [3].

Core Viewpoint - The Jian Zhan industry is facing challenges due to price chaos and trust crises exacerbated by live-streaming e-commerce, despite its rich cultural heritage and unique craftsmanship [1][3]. Group 1: Market Dynamics - The wholesale price of electric-fired Jian Zhan can be as low as 10 yuan, while the same product is marketed as "intangible cultural heritage" and sold for 666 yuan in live-streaming sessions, with single sales exceeding 500,000 yuan [3]. - Electric firing, which uses porcelain clay instead of local mineral soil, has a production cost of 15 to 20 yuan and a yield rate over 80%, while traditional wood-fired methods have a yield rate below 10% and a single piece cost exceeding 1,000 yuan [3]. - In 2023, electric-fired products accounted for over 70% of the market, while traditional wood-fired Jian Zhan only represented 5% [3]. Group 2: Regulatory Actions - The Jian Zhan market regulatory department has conducted inspections involving over 100 personnel across more than 70 businesses, resulting in the closure of 28 fake live-streaming setups and the banning of accounts on three live-streaming platforms [3][4]. - Since the launch of the "Clear Action" initiative, counterfeit products worth 2.42 million yuan have been destroyed, and 53 rectification notices have been issued [4]. Group 3: Industry Response - The Fujian Provincial Ceramic Association has established standards to differentiate production methods and is advocating for increased promotion of authentic Jian Zhan [4]. - The Jian Zhan industry is actively engaging in self-help measures, such as integrating cultural experiences with tourism, aiming to attract over 2,000 young participants from both sides of the Taiwan Strait in 2024 [5]. - A quality insurance system is being promoted, where industry associations will set up special funds to compensate consumers for counterfeit products, thereby encouraging honest business practices [5]. Group 4: Future Outlook - The authenticity rate of Jian Zhan products is expected to rise to 65% in 2024, with a 40% decrease in consumer complaints, although issues like false advertising in cross-border e-commerce and illegal influx of non-local clay remain unresolved [6]. - The industry advocates for a balanced coexistence of electric and wood-fired methods, where electric firing meets mass consumer demand while wood firing preserves cultural essence, aiming for a healthy ecosystem in the Jian Zhan industry [6].