爱奇艺创始人、首席执行官龚宇 出品｜搜狐科技 作者｜张莹 他比喻，如果说2022年12月人工智能的智力水平相当于初中生，现在应该已经是研究生了。 龚宇判断，乐观来看，今年年底前会出现人工智能主要参与的商业长片，明年可能是中线的预测，最晚后年就会出 现。 "影视行业在科技行业里产业规模太小了，所以人工智能技术一开始并没有投入很大，去为了我们这行单独做研发、优 化，但是（现在）这个时机基本到了。" 活动现场，爱奇艺首席内容官王晓晖联合著名电影人、奥斯卡得主鲍德熹共同宣布，将推出国内首个AI剧场"鲍德熹· 爱奇艺AI剧场"。 据介绍，剧场将面向全球征集内容创意和团队，并为创作者提供技术支持及创作补贴。首批15分钟以上、兼具艺术性 和商业性的AI叙事影片计划于2026年一季度正式上线。 9月25日，在爱奇艺秋季推荐会"悦享会"上，爱奇艺创始人、首席执行官龚宇判断，"乐观来看，今年年底前会出现人 工智能主要参与的商业长片，最晚后年就会出现。" 在他看来，如果把2022年12月人工智能的智力水平类比于初中生，现在就已经是研究生了。 龚宇还在会上明确，去年年底，公司内部就将线下业务定为未来爱奇艺的核心业务之一。爱奇艺的线下 ...

Core Insights - iQIYI has announced a new strategy at the 2025 iQIYI World Conference, focusing on adapting to changes in the video industry and enhancing user experience through innovative content and technology [1][2] Group 1: Business Strategy - iQIYI is adopting a "short, refined, diverse, and new" strategy, entering the micro-drama market with shorter, more creative content [1][3] - The company is expanding its IP boundaries and value by developing derivative businesses, including offline parks and international markets [1][11] - iQIYI is officially entering the content e-commerce market, aiming to diversify revenue streams beyond membership and advertising [1][12] Group 2: Micro-Drama Market - The micro-drama market in China is projected to reach 505 billion yuan in 2024, surpassing box office revenues, with a compound annual growth rate of 19.2% [3] - iQIYI has redefined its content strategy for micro-dramas, offering free access to members and pay-per-view options for non-members [4][5] - The company is launching various initiatives, such as the "Thousand Micro-Dramas Plan" and "Short Drama Grand Plan," to continuously supply engaging micro-drama content [5][6] Group 3: AI Innovations - iQIYI has introduced AI-powered features like "Jump View" and the "Peach Bean" personal assistant to enhance user interaction and viewing experience [7][8] - The "Jump View" feature allows users to navigate to key plot points without missing important scenes, improving viewing efficiency [7] - AI tools like "Maliang" and "Muse" are being utilized to enhance content creation and operational efficiency, generating millions of promotional materials and short videos [9][10] Group 4: IP Expansion - iQIYI is leveraging its strong IP portfolio, including popular series, to enhance user engagement and brand recognition [10][11] - The company is launching its first offline park, "iQIYI Park," to provide immersive experiences based on its IP content [11] - The offline park aims to create a brand effect that reinforces online engagement and expands interaction opportunities with users [11] Group 5: E-commerce Development - iQIYI's content e-commerce initiative focuses on live-streaming sales, targeting its membership base as potential customers [12] - The company is implementing a zero-platform fee policy for initial merchants and providing significant traffic support to boost e-commerce growth [12] - This move represents a significant step in iQIYI's exploration of new commercial models beyond traditional membership and advertising [12]