Core Viewpoint - Yanghe Co., Ltd. reported a revenue of 14.796 billion yuan and a net profit of 4.344 billion yuan for the first half of 2025, emphasizing a focus on long-term and rational development amidst a challenging external environment and market competition [2] Group 1: Business Strategy - The company is implementing a deep transformation strategy based on "four focuses": focusing on leading brands, mid-range and next-high-end price segments, provincial and external high-ground markets, and the main liquor business [2] - Yanghe has established a product matrix that includes high-end brands like the Dream Blue series, stable mid-range products, and mass-market offerings to cater to different consumer preferences [2][4] - The company is shifting from broad coverage to deep operation in its channels, utilizing precise marketing strategies to enhance terminal sales efficiency [4] Group 2: Market Expansion - Yanghe is pursuing a dual strategy of "deep cultivation in the home market and nationwide expansion," focusing on Jiangsu and the Yangtze River Delta while also breaking into potential markets like Hebei and Shandong [5] - The company added 11 new distributors in Jiangsu, enhancing its channel network and ensuring stability through regular communication and feedback mechanisms [6] Group 3: Marketing and Brand Engagement - Yanghe has actively engaged in sports marketing, notably sponsoring the Jiangsu Super League, which has strengthened its emotional connection with local fans [10][11] - The company has launched various promotional activities during matches, such as offering gifts to fans, which has successfully increased brand visibility and consumer interaction [12] - Yanghe's collaboration with Jiangsu TV for the "Seventh Generation Sea Blue Lobster Carnival" attracted over 150,000 visitors, generating significant direct and derivative consumption [13]