2月22日，第九届"MLILY梦百合0压床垫杯"全国业余围棋公开赛在江苏如皋落下帷幕，通过连续3日的 激烈酣战，各路围棋高手纹枰论道、各展棋艺，最终，周振宇、陈扬、虞宸炫获公开组前三名；周乐 萱、温轩语、肖丽朵获女子组前三名；陈小军、王晨、黄卫忠获中老年组前三名。本届赛事的升段名单 也同步揭晓，李方家成功晋升业余7段，陈小军晋升业余6段，为全国业余棋坛再添新生力量。 自2013年创办以来，"MLILY梦百合0压床垫杯"全国业余围棋公开赛始终致力于为业余棋手搭建交流成 长的平台，而这背后，是梦百合对中国围棋事业的持续深耕。作为中国国家围棋队舒压产品供应商，梦 百合将"0 压睡眠" 科技与理念融入本届赛事，梦百合0压床垫凭借高贴合度的特性，能够有效分散人体 压力、缓解肌肉疲劳、促进深度睡眠，为棋手们提供专业的身心恢复保障，助力棋手在高强度对弈后快 速调整状态，成为赛场背后的"硬核支撑"。 此外，梦百合在职业围棋赛事、少儿围棋普及领域也深耕多年，不仅举办了五届"MLILY梦百合0压床 垫杯"世界围棋公开赛，为中国棋手站上世界舞台打造了平台，也举办了近500场"MLILY梦百合0压床垫 杯"少儿围棋交流赛，搭建了从" ...

Core Insights - The first "MLILY Dream Lily 0 Pressure Mattress Cup" Children's Go King Competition concluded successfully in Shanghai, showcasing the intelligence and talent of young players from across China [1][8] - The event marks a significant achievement for MLILY in promoting children's Go, reflecting the company's commitment to supporting the development of Go in China and nurturing future talent [1][10] Event Structure and Participation - The competition was organized by MLILY Home Technology Co., Ltd. and involved a three-tiered system, starting with offline selections in various cities, followed by online qualifying rounds, and culminating in the finals [3][10] - Over 1,000 young players participated in the initial selection phase, with 350 advancing to the online rounds, and 120 qualifying for the finals [3][10] Notable Guests and Activities - The finals featured renowned Go champions, including Mi Yuting, who provided guidance to young players, enhancing the event's appeal [5][6] - A special segment allowed Mi Yuting to mentor six young players simultaneously, emphasizing the connection between elite competition and youth development [5][6] Achievements and Recognition - Yang Qianyi from Hangzhou emerged as the champion, with other top positions filled by Xiang Ziming, Ma Yichen, and Gao Moyang [8] - The event is part of MLILY's broader initiative to promote Go, having organized 475 offline children's Go exchange competitions since 2023, engaging over 38,000 young players nationwide [10][12] Brand Commitment and Product Integration - MLILY has been a partner of the Chinese National Go Team for over a decade, promoting scientific sleep concepts alongside Go [12][16] - The company's products, including the patented non-temperature-sensitive 0-pressure mattress, are designed to enhance sleep quality, which is crucial for cognitive recovery and performance in mentally demanding activities like Go [16][17] Venue and Experience - The finals were held at the MLILY 0 Pressure Hotel, a high-end business hotel equipped with smart beds and multifunctional spaces suitable for large events [18] - The hotel aims to provide a comprehensive experience, allowing guests to purchase products after experiencing them firsthand, thus extending the comfort of sleep into their homes [18] Future Directions - MLILY plans to continue its commitment to enhancing deep sleep and supporting Go initiatives, ensuring that scientific sleep and intellectual growth go hand in hand for aspiring young players [20]

Core Insights - MLILY Dream Lily has launched its annual Manchester United season event with enhanced activities and broader reach, aiming to promote scientific sleep concepts and quality products to a wider audience through the partnership with Manchester United [1] Group 1: Brand Promotion and Marketing Strategy - The new season brand film featuring Manchester United stars showcases how MLILY's zero-pressure mattress aids in athletic recovery, emphasizing the brand's commitment to high-quality sleep [2] - This year's event has expanded from single-location activities to a nationwide brand experience network across seven cities, allowing fans to engage with Manchester United culture locally [4] - The event will extend beyond traditional marketing by incorporating the "MLILY Zero Pressure Hotel," creating a multi-dimensional experience that merges sports, sleep, and lifestyle [6] Group 2: Cultural Exchange and Consumer Engagement - MLILY Dream Lily continues to offer the "Chinese Fans UK Tour" as part of the Manchester United season, providing consumers a chance to win a trip to experience Manchester United culture firsthand [8] - The ongoing "Chinese Fans UK Tour" initiative has built a cultural exchange bridge between China and the UK, fostering emotional connections with consumers [9] - Since establishing a global partnership with Manchester United in 2016, MLILY has significantly enhanced its brand recognition in China and abroad while promoting Manchester United's culture [11]

Core Viewpoint - The MLILY Dream Lily "Aoying Cup" National Amateur Go Tournament successfully concluded, showcasing the company's commitment to promoting Go culture and providing a platform for enthusiasts [1][20]. Group 1: Event Overview - The tournament took place from July 26 to 27, featuring 8 strong players from three categories determined through online competitions [1][3]. - The finals were held at the MLILY Dream Lily Zero-Pressure Hotel, where awards were presented to the top players in each category: He Junkai (Beginner), Du Yiwei (Low-Dan), and Li Chunyu (High-Dan) [3][10]. Group 2: Professional Player Exhibition - The event included a professional player exhibition featuring prominent figures such as the popular Go influencer Zhan Ying, world champion Yang Kaiwen, and others, who engaged in various interactive activities to highlight the depth of Go culture [5][12]. Group 3: Partnership and Product Development - MLILY Dream Lily has established a deep partnership with Zhan Ying's studio, focusing on promoting scientific sleep concepts and developing products like pillows and cushions for Go enthusiasts [7][9]. - The collaboration aims to dispel misconceptions about hard beds and enhance recovery for mental athletes through innovative sleep solutions [9][18]. Group 4: Sleep Quality and Performance - The tournament participants experienced the benefits of the MLILY Zero-Pressure Hotel, which features smart beds designed to improve sleep quality, crucial for maintaining peak performance in Go [10][15]. - Research indicates that the MLILY Zero-Pressure Mattress significantly enhances sleep quality, reducing sleep onset time by 49% and increasing deep sleep duration by 38.1% [17]. Group 5: Long-term Commitment to Go Culture - MLILY Dream Lily has been actively supporting Go culture since 2013, organizing various tournaments and events to foster growth and interest in the game among all age groups [18][20]. - The company has also initiated youth Go competitions, engaging over 18,100 children across 30 provinces, thereby promoting Go culture among the younger generation [20].

Core Viewpoint - Dream Lily's ambitious plan to expand to 2000 hotels has faced challenges just two months after the opening of its first hotel in Shanghai, raising concerns among investors about its operational strategy and market positioning [1][2][3] Expansion Plan - Dream Lily aims to establish 2000 "zero-pressure" hotels, with the first one located in Shanghai Hongqiao, which opened in March 2025 [1] - The hotel features a unique concept combining hospitality, experience, and sales, utilizing Dream Lily's own products such as "MLILY" mattresses and "NISCO" sofas [1][3] Market Positioning - The Shanghai hotel is positioned as a high-end establishment with room rates ranging from 800 to 2000 RMB, but it does not include breakfast, which has led to criticism regarding its market alignment [2][4] - Investors have suggested that the hotel should better align its target customer base with that of its mattress products, focusing on business travelers [2][4] Operational Challenges - The hotel has faced issues with limited booking channels, as it is primarily available on Ctrip, with no presence on other major platforms like Fliggy, Meituan, or Douyin [2][5] - The high-end positioning may restrict customer reach, and the reliance on technology could increase maintenance costs [4][5] Financial Performance - Dream Lily's hotel business reported revenue of 215 million RMB in 2024, a decline of 2.48% year-on-year, with a further drop of 21.46% in the first quarter of 2025 [6] - The company’s overall revenue for 2024 was approximately 8.5 billion RMB, with domestic revenue being significantly lower than overseas [6] Competitive Landscape - The hotel industry is experiencing intense competition, with various brands exploring new business models and revenue streams to adapt to changing consumer demands [9][10] - Other mattress brands like Mousse and Ailan have also ventured into the hotel sector, but their efforts remain limited in scale compared to Dream Lily's ambitious plans [7][8] Industry Trends - The hotel sector is witnessing a shift towards integrating retail and experiential offerings, as companies seek to enhance customer engagement and drive additional revenue [9][10] - The concept of "second curve" growth is becoming crucial for hotel brands as they look for new avenues for expansion amid market saturation [9][10]

Core Viewpoint - MLILY Dream Lily collaborates with Manchester United to host an immersive viewing event in Manchester, enhancing brand visibility and promoting sleep products among football fans [1][2][8]. Group 1: Partnership and Events - MLILY Dream Lily has been a global partner of Manchester United since 2016, engaging in various football culture and brand promotion activities over the past nine years [2][8]. - The "Dream Lily X Manchester United UK Tour" is a core IP event that allows consumers to participate in a lottery for a chance to experience live matches at Old Trafford [2][4]. - This year's event included fan interactions with legendary player Bryan Robson, emphasizing the importance of quality sleep for athletes [4][6]. Group 2: Product and Technology - MLILY Dream Lily provides professional sleep support to Manchester United players, utilizing zero-pressure technology and custom mattresses to enhance recovery and sleep quality [6][13]. - The company has developed a range of products, including mattresses and pillows, in collaboration with Manchester United's sports recovery team to support athletes' performance [13][15]. - Research indicates that MLILY's zero-pressure mattresses can improve sleep quality by evenly distributing body pressure, aiding in muscle recovery for athletes [15]. Group 3: Global Reach and Future Plans - MLILY Dream Lily's products are sold in over 110 countries, with significant production bases in China, the USA, Spain, and Serbia, contributing to its global brand recognition [11]. - The partnership with Manchester United is expected to continue until 2031, expanding to include sofa products, further enhancing the brand's presence in the sports and wellness market [8][17]. - The company aims to promote healthy sleep concepts globally, targeting sports enthusiasts and consumers with its innovative and comfortable products [17].

Group 1 - The 2025 Diamond League event in Xiamen successfully concluded, with MLILY serving as the official supplier, showcasing advanced sleep technology products and providing post-competition recovery support for top athletes [1][3] - The Diamond League, launched by World Athletics in 2010, is the highest level of single-day international athletics competition, attracting numerous world-class athletes and showcasing unprecedented competitive levels [3] - MLILY has been the official supplier for the Diamond League for two consecutive years, contributing to the successful organization of the event and the recovery of athletes [3] Group 2 - At the event, MLILY displayed its flagship products, including the MLILY 0 Pressure Smart Bed M12 and 0 Pressure Mattress, highlighting the innovative integration of technology and sports recovery [5] - The MLILY 0 Pressure Smart Bed M12 features seven intelligent sleep modes, one-click relaxation, adjustable lumbar support, and a flexible wake-up alarm, integrating with the Xiaomi smart home ecosystem for a comprehensive relaxation experience [5][6] - The MLILY 0 Pressure Smart Bed M12 won the 2025 AWE Applan Award for innovation, recognized as a significant product evaluation in the home appliance and consumer electronics sector [6] Group 3 - During the pre-event "Diamond League Star Meet and Greet," MLILY gifted its popular 0 Pressure Deep Sleep Pillow Pro to participating athletes, which is designed to meet various sleep needs and prevent neck and spine discomfort [8] - The 0 Pressure Deep Sleep Pillow Pro, developed with patented non-temperature-sensitive material, features a dual-structure core that adapts to the neck's curve, promoting deep sleep and maintaining optimal head and neck temperature [8] - This pillow received the 2025 German Red Dot Award and was well-received by athletes, with many expressing their intention to take the "good sleep" experience home [8] Group 4 - For athletes undergoing intense training and competition, deep sleep is crucial for muscle relaxation and enhancing response and endurance, which MLILY focuses on by addressing the sleep needs of this demographic [10] - Since 2016, MLILY has partnered with Manchester United Football Club to optimize athlete sleep, and it is also the official sponsor of Nantong Zhiyun Football Club, contributing to the development of local sports in China [10] - MLILY aims to continue promoting healthy sleep concepts globally, providing the "0 Pressure Deep Sleep" experience to more health-conscious and sports-loving individuals [10]