Core Viewpoint - The article discusses the recent corporate changes at Unilever's ice cream business in China, specifically the transition of ownership from Unilever to Magnum Investment (Shanghai) Co., Ltd, and the implications of this shift for the ice cream market in China [1][6]. Group 1: Corporate Changes - Unilever's ice cream business in China has undergone a significant change, with the original shareholders exiting and Magnum Investment (Shanghai) Co., Ltd taking full ownership [1][4]. - Magnum Investment was established on April 11, 2025, with a registered capital of 1.542 billion RMB, focusing on food sales and related services [4][5]. Group 2: Market Strategy and Product Launch - The newly formed Magnum Ice Cream Company launched its first product, "Chun Qiao Cone," priced at 34.9 RMB for a pack of three, targeting major retail channels like Hema and 7-11 [6]. - The marketing strategy includes leveraging global ambassador Jackson Wang for promotional activities, resulting in significant social media engagement with over 100 million views on related topics [6]. Group 3: Financial Performance and Future Outlook - Unilever's ice cream business has faced challenges, with a reported 0.9% decline in overall revenue to 1.48 billion euros in Q1 2025, despite a 3% increase in underlying sales [13][15]. - The ice cream segment is projected to generate approximately 8.3 billion euros (about 63 billion RMB) in sales for 2024, constituting 13.7% of Unilever's total revenue [14]. - Unilever's CEO emphasized a focus on strong sales-driven growth and aims to restore profit margins to 45% [13].