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“清凉经济”撬动文旅消费新场景 防晒向“新”向“智”加速产业链升级
Yang Shi Wang· 2025-07-13 12:07
Group 1: Tourism Industry - The high temperatures in summer have led to a surge in demand for summer tourism, particularly in cooler destinations like Hubei Shennongjia, which offers an average temperature of 22°C, attracting visitors for immersive experiences in nature [2][4] - In Heilongjiang, the introduction of forest canyon rafting in Qixing Mountain National Forest Park has provided a new experience for tourists, contributing to the local tourism economy [7][9] - Jiangxi's Guifeng, a UNESCO World Heritage site, attracts tourists with its unique Danxia landform and rich vegetation, enhancing the visitor experience through eco-friendly tourism initiatives [10][12] Group 2: Textile and Apparel Industry - In Fujian Jinjiang, the demand for functional fabrics such as sun protection and quick-drying materials has surged, with many local companies experiencing a boom in orders [13][17] - The shift in order structure from overseas markets to domestic consumption has been noted, with local companies adapting to changing market dynamics [15] - Jinjiang's textile enterprises are innovating in fabric technology, developing materials that incorporate natural ingredients like mint for enhanced cooling and antibacterial properties [22][24]