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把握夏日“凉”机
Jing Ji Ri Bao· 2025-08-08 22:00
Group 1 - The core viewpoint of the articles highlights the booming "cooling economy" in Qingdao, driven by rising temperatures and consumer demand for summer products and services [1][2][3] - Various summer products such as air conditioning, sun protection clothing, and cooling household items are experiencing strong sales, with innovative offerings meeting new consumer needs [1][2] - The clothing market, particularly for sun protection and outdoor sports apparel, is showing significant growth, with consumers increasingly willing to purchase these items [1][2] Group 2 - The concept of "one-degree effect" in economics suggests that a 1°C increase in temperature can significantly impact product sales, leading to a surge in demand for cooling products and services [2] - Tourist attractions in the Shinan District are becoming popular summer destinations, with beaches and scenic spots attracting large crowds [2][3] - The Qingdao First Bathing Beach is enhancing its services through facility upgrades and improved customer experience, contributing to the overall growth of the summer tourism economy [3]
潍坊青州:清凉经济趁“热”而上 点燃青州夏日消费热情
Sou Hu Cai Jing· 2025-07-21 10:16
Core Viewpoint - The "cooling economy" is emerging as a significant consumer trend driven by high temperatures, leading to increased demand for cooling products and experiences in various sectors [2][4]. Group 1: Cooling Economy Overview - The cooling economy is a unique business model that arises from climate and temperature changes, becoming a key support in various consumer sectors [2]. - In Qingzhou, the demand for cooling products such as fans, air conditioners, and sun-protective clothing is surging, alongside activities like outdoor excursions and night market visits [2][4]. Group 2: Tourism Sector - Qingzhou's tourism market is experiencing a surge, with daily visitor numbers expected to rise from 500-1,000 to 7,000-9,000 during peak summer months [4]. - The city offers diverse cultural and natural attractions, enhancing the summer tourism experience and converting consumer demand into economic growth [4][5]. Group 3: Sports and Recreation - Indoor swimming pools have become popular destinations for consumers seeking relief from the heat, with a notable increase in visitor numbers [6][8]. - The trend of children learning to swim during summer is contributing to the growth of this sector, with swimming facilities reporting higher foot traffic [6][8]. Group 4: Night Economy - The night market is becoming a favored spot for residents to enjoy food and entertainment, with local businesses seeing increased sales due to enhanced night-time offerings [9][11]. - Qingzhou is developing unique night economy zones focusing on night tours, entertainment, shopping, and accommodation, enriching the night-time consumer experience [13]. Group 5: Economic Implications - The "cooling economy" presents significant business opportunities, with temperature changes directly impacting product sales, as illustrated by the "one-degree effect" concept [13]. - Qingzhou is actively leveraging its cooling resources by integrating natural landscapes and cultural features to stimulate diverse economic activities [13].
高温“烤”验催热“清凉经济” 避暑秘境+防晒科技走俏
Yang Shi Xin Wen· 2025-07-14 07:57
Group 1: Economic Impact of High Temperatures - The ongoing high temperatures have led to a rise in the "cooling economy," where every degree of temperature fluctuation affects product sales and market activities [1] - Tourism consumption is increasing as people seek cool destinations, with night-time economies and summer vacation activities gaining popularity [1][2] Group 2: Tourism Development in Hubei - Hubei's Shennongjia has created a "cool secret realm" with an average temperature of 22°C, attracting tourists looking for summer retreats [2] - Visitors can explore original forests, enjoy the cloud sea views, and participate in immersive cultural tourism projects like night tours and stargazing camping [4] Group 3: Interactive Tourism Experiences - Tourists can enjoy local cuisine, folk performances, and bonfire parties, enhancing their vacation experience through a series of summer-themed activities [6] - The local government is actively promoting night-time economies to encourage tourists to stay longer [8] Group 4: Surge in Functional Fabric Orders - The demand for functional fabrics, such as cooling, quick-drying, and UV-protective materials, has surged in the summer, particularly in Jinjiang, Fujian [10] - Many clothing stores have introduced new lines of UV-protective clothing, leading to increased production capacity in the supply chain [10][16] Group 5: Production Capacity and Market Trends - Jinjiang has hundreds of companies producing functional fabrics, with a growing market share for sports-related materials, especially UV-protective fabrics [18] - The proportion of overseas orders has decreased as domestic consumption has increased, prompting structural adjustments in order distribution [14] Group 6: Innovations in Fabric Technology - Companies are innovating in fabric development, focusing on features like UV protection, breathability, and lightweight materials [20][25] - The UPF (Ultraviolet Protection Factor) is a key metric for evaluating fabric's UV protection capabilities, with higher values indicating better performance [21] Group 7: Digital Transformation in Manufacturing - Many textile companies in Jinjiang are undergoing digital and intelligent upgrades to enhance production efficiency and quality [27] - The establishment of a global supply chain innovation center aims to transition Jinjiang from a traditional manufacturing base to a global supply chain trading center [29][31]
“清凉经济”撬动文旅消费新场景 防晒向“新”向“智”加速产业链升级
Yang Shi Wang· 2025-07-13 12:07
Group 1: Tourism Industry - The high temperatures in summer have led to a surge in demand for summer tourism, particularly in cooler destinations like Hubei Shennongjia, which offers an average temperature of 22°C, attracting visitors for immersive experiences in nature [2][4] - In Heilongjiang, the introduction of forest canyon rafting in Qixing Mountain National Forest Park has provided a new experience for tourists, contributing to the local tourism economy [7][9] - Jiangxi's Guifeng, a UNESCO World Heritage site, attracts tourists with its unique Danxia landform and rich vegetation, enhancing the visitor experience through eco-friendly tourism initiatives [10][12] Group 2: Textile and Apparel Industry - In Fujian Jinjiang, the demand for functional fabrics such as sun protection and quick-drying materials has surged, with many local companies experiencing a boom in orders [13][17] - The shift in order structure from overseas markets to domestic consumption has been noted, with local companies adapting to changing market dynamics [15] - Jinjiang's textile enterprises are innovating in fabric technology, developing materials that incorporate natural ingredients like mint for enhanced cooling and antibacterial properties [22][24]
夏日“热”经济拉动“冷”消费升温 新场景“百花齐放”释放消费活力
Yang Shi Wang· 2025-07-12 10:04
Group 1 - The recent high temperatures in China are expected to escalate, with some northern regions potentially reaching or exceeding historical temperature records, impacting consumer behavior and spending patterns [1][5] - The "one-degree effect" in economics suggests that a one-degree change in temperature can significantly influence product sales and market activities [3] - Northern provinces like Heilongjiang, Jilin, and Liaoning have seen a surge in air conditioner sales, with major manufacturers implementing emergency supply plans to meet demand [5][7] Group 2 - The demand for dehumidifiers has skyrocketed, with sales in Beijing increasing over four times year-on-year and nearly six times in Liaoning [7] - Sunscreen products have also seen a dramatic increase in sales, with sunscreen lip balm sales growing by 552.78% [7] - The combination of "ice cups + drinks" has become popular on food delivery platforms, leading to a surge in ice demand, with one ice factory in Wuhan reportedly selling 200 tons of ice daily [9] Group 3 - The trend of high temperatures is expected to continue, leading to increased demand in various sectors such as hardware, logistics, services, and tourism [11] - The rise of night economy and summer tourism is becoming more prominent as consumers seek cooler environments [11]
极端高温来袭!这个市场爆了!
格隆汇APP· 2025-07-11 09:35
Core Viewpoint - The air conditioning industry is facing significant challenges despite the current high temperatures, which have led to increased demand and sales. However, the market is also experiencing intense competition and changing consumer behavior, necessitating a shift in strategy for manufacturers [1][28]. Group 1: Market Trends and Sales Growth - In 2023, the global market has experienced unprecedented heat waves, with regions like Northeast China recording temperatures exceeding 35°C, prompting many households to purchase air conditioners for the first time [3][5][6]. - Data from JD Logistics indicates that from June 24 to July 7, 2023, air conditioning orders in Heilongjiang Province surged over 300% compared to the previous year, with a peak increase of 400% on July 4 [7][8]. - The air conditioning market has historically been linked to the real estate sector, but the current high temperatures may provide a new growth avenue as the initial installation market fills the gap left by a sluggish real estate market [9][14]. Group 2: Industry Competition and Challenges - The air conditioning market in China is becoming increasingly saturated, with a reported ownership rate of 145.9 units per hundred households by the end of 2023, significantly higher than other household appliances [29]. - Despite a strong sales performance during promotional events like the 618 shopping festival, there are signs of market fatigue, with sales and average prices declining in the fourth week of the event due to intensified price competition [32][34]. - New entrants in the air conditioning market, such as Xiaomi, have disrupted the traditional dominance of established brands like Gree and Haier, indicating a shift in market dynamics [35][36]. Group 3: Future Directions and Strategies - The air conditioning industry must evolve beyond reliance on weather patterns and government policies, as these factors are becoming less predictable and effective in driving sales [39][40]. - Companies are encouraged to focus on user experience and international expansion as key strategies for sustainable growth, with examples like Haier establishing a significant presence in overseas markets [49][51]. - The global demand for air conditioning is expected to rise, particularly in regions with historically low penetration rates, suggesting that international markets may become crucial battlegrounds for domestic manufacturers [60][62]. Group 4: Climate Impact and Long-term Outlook - The ongoing trend of rising global temperatures is likely to continue, with projections indicating that the coming years will see increasingly hot summers, impacting various industries, including air conditioning [64][66]. - The air conditioning market must adapt to these changes, as relying solely on high temperatures for sales may not be sustainable in the long run [68][69].