椰泰饮料

Search documents
近千位经销商的“定心丸”,椰泰厂商深度合作跑赢行业
Sou Hu Cai Jing· 2025-06-29 17:32
Core Insights - The relationship between manufacturers and distributors is crucial for brand vitality in the beverage industry, as demonstrated by Yatai Beverage's successful transition from a regional brand to a national player over 25 years [1] - Yatai's third production base, with an investment of 1 billion yuan, will enhance its production capacity to over 1.3 million tons annually, supporting a projected revenue exceeding 5 billion yuan [3][6] Group 1 - Yatai Beverage has established a robust cooperation system with over 3,000 national marketing teams and a million distribution points, emphasizing production strength and transparent relationships with distributors [1] - The new production base will feature 16 fully automated sterile production lines, increasing annual capacity by 600,000 tons, which will stabilize the supply chain and allow distributors to focus on market development [3] - The focus on health-oriented beverages like coffee, coconut juice, and plant protein aligns with current consumer upgrade trends, enhancing the product matrix for existing distributors and creating opportunities for new partners [5] Group 2 - Yatai's strategy of opening production bases and showcasing R&D capabilities fosters trust with distributors, transforming them from mere sales executors to market co-builders [5] - The completion of the third base marks a new phase in Yatai's national expansion, providing certainty in production capacity and attracting high-quality partners in a volatile market [6]