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近千位经销商的“定心丸”,椰泰厂商深度合作跑赢行业
Sou Hu Cai Jing· 2025-06-29 17:32
Core Insights - The relationship between manufacturers and distributors is crucial for brand vitality in the beverage industry, as demonstrated by Yatai Beverage's successful transition from a regional brand to a national player over 25 years [1] - Yatai's third production base, with an investment of 1 billion yuan, will enhance its production capacity to over 1.3 million tons annually, supporting a projected revenue exceeding 5 billion yuan [3][6] Group 1 - Yatai Beverage has established a robust cooperation system with over 3,000 national marketing teams and a million distribution points, emphasizing production strength and transparent relationships with distributors [1] - The new production base will feature 16 fully automated sterile production lines, increasing annual capacity by 600,000 tons, which will stabilize the supply chain and allow distributors to focus on market development [3] - The focus on health-oriented beverages like coffee, coconut juice, and plant protein aligns with current consumer upgrade trends, enhancing the product matrix for existing distributors and creating opportunities for new partners [5] Group 2 - Yatai's strategy of opening production bases and showcasing R&D capabilities fosters trust with distributors, transforming them from mere sales executors to market co-builders [5] - The completion of the third base marks a new phase in Yatai's national expansion, providing certainty in production capacity and attracting high-quality partners in a volatile market [6]
惠州博罗大湾区农产品基地今年建成 预计年产值300亿元
Nan Fang Ri Bao Wang Luo Ban· 2025-05-29 08:55
Group 1 - The core idea is that Bo Luo County is transforming its agricultural sector into a modern food industry, focusing on high-quality development and establishing a comprehensive industrial chain [1][2] - The "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project" has been pivotal in promoting modern agriculture and food industries in Bo Luo County [1][2] - Bo Luo County aims for an 8.5% growth in modern food industry output value in 2024, with a total investment of approximately 6.14 billion yuan from 22 projects [1][2] Group 2 - Bo Luo County has established a specialized task force to enhance the modern agricultural and food industry, identifying key enterprises and investment projects to strengthen the industrial chain [2] - The county has developed a range of local specialty products, with six nationally recognized agricultural products and 33 "Yue" branded products, creating a foundation for a robust food processing center [2] Group 3 - Local companies like Guangdong Yonghuan Supply Chain Management Co., Ltd. are sourcing about 70% of their freshwater fish from Bo Luo, showcasing the effectiveness of local procurement [3] - The beverage company Guangdong Yatai Beverage Group has invested 600 million yuan in a new production base, projecting a revenue of 2.35 billion yuan in 2024, reflecting strong market demand [3] Group 4 - The Bay Area Agricultural Products Base in Bo Luo County is set to become the largest modern agriculture and food industry cluster in the Bay Area, with an expected annual circulation of 5 million tons of agricultural products and a service capacity of 30 billion yuan [4] - Over 80 enterprises have already settled in the base, covering various sectors such as fresh-cut vegetables, fresh exports, and prepared dishes [4] Group 5 - The deep processing of agricultural products, such as eggs, can increase their value by at least five times, indicating significant potential for value addition in the food industry [5] - The Bay Area Agricultural Products Base is designed as a "super platform" for modern agriculture and food industries, aiming to foster rapid growth for resident enterprises and promote agricultural integration [5]