Group 1 - The core viewpoint of the article highlights the importance of market confidence during the real estate adjustment period, with some real estate companies launching "price protection" initiatives to reassure buyers [1] - A Guangzhou state-owned enterprise has introduced a "price protection" action, promising to compensate buyers for any price differences if the price of specified properties drops by the end of the year [1] - The "buy high and compensate for the price difference" strategy reflects a shift in focus for real estate companies, prioritizing cash flow recovery over profit, especially in a market with low transaction volumes [1] Group 2 - The implementation of price protection is seen as a bold and pragmatic attempt by real estate companies, indicating their confidence in product quality and financial stability, which may help stabilize market expectations [1] - Price protection is fundamentally a marketing strategy aimed at alleviating buyer concerns and promoting self-discipline within the real estate industry, addressing issues of malicious competition and disorderly price reductions [1] - There are challenges in the execution of price protection measures, including disputes over what constitutes a "buy high" reference standard, and the need for clearer operational details to ensure effectiveness [2]

Core Viewpoint - The article discusses the importance of market confidence during the real estate adjustment period, highlighting a recent "price guarantee" initiative by a state-owned enterprise in Guangzhou, which promises to compensate buyers if property prices drop before the end of the year [1]. Group 1: Price Guarantee Initiative - A state-owned enterprise in Guangzhou has launched a "price guarantee" initiative for seven specified properties, allowing buyers to claim compensation if they find that prices have decreased after their purchase [1]. - The "buy high, compensate for the price difference" approach reflects a shift in focus from rapid cash recovery to maintaining market confidence and stability [1]. - This initiative is seen as a marketing strategy aimed at alleviating buyer concerns and promoting self-discipline within the real estate industry, which has previously faced issues of chaotic price competition [1]. Group 2: Market Dynamics and Challenges - Developers face a "price dilemma" where the first project to lower prices may attract buyers, leaving others in a difficult position of either lowering prices or struggling to sell [2]. - There are discrepancies in pricing even within the same development, depending on factors like floor level and orientation, complicating the implementation of price guarantees [2]. - Previous attempts at price guarantees have led to disputes, as buyers have reported instances where properties still dropped in price without official acknowledgment from developers, indicating a need for clearer operational guidelines [2].

楼市调整期，市场信心显得尤为重要。此时，又有房企推出"保价"行动。 近日，有广州市属国企推出"保价"行动，承诺对旗下广州的7个楼盘指定房源"保价到年底，买贵补差 价"。若购房者发现买贵，可申请按对应价差的同等价值补偿。 一般来说，所谓"买贵补差价"，即房企承诺楼盘新房若在客户购房后降价，将以降价后的低价为标准， 向客户退回差价。前几年，在楼市成交量持续低迷的背景下，有的房企为快速回笼现金也提出过"保价 回购"等承诺，反映出当时房企对回收资金的考量明显重于利润。 从提振购房者信心来看，保价意味着在一定程度上降低房价波动的风险；从企业层面看，保价是房企大 胆且务实的尝试，说明房企对自身品质和资金有信心，在一定程度上有助于稳定市场预期；从本质上来 看，保价是房企一种营销策略，房企或为打消购房者疑虑才出此策略，也在一定程度上促进了房地产行 业的自律。过去，部分区域的确存在房企恶性竞争、无序降价的现象。 "一般来说，在一个区域内几家同时在售的项目互为竞品，在这种市场环境下，率先降价的项目有可能 就先跑量，把区域内有购房意向的客户都吸走，剩下的几个项目就会很尴尬，不降价就难以去化，跟风 降价又会让市场氛围变得更差，从而导 ...

Group 1 - The core viewpoint of the articles highlights the importance of market confidence during the real estate adjustment period, with companies implementing "price protection" actions to reassure buyers [1][2] - A Guangzhou state-owned enterprise has launched a "price protection" initiative for seven specified properties, promising to compensate buyers for any price differences if they find they paid more before the end of the year [1] - The "price protection" strategy is seen as a marketing tactic to alleviate buyer concerns and promote self-discipline within the real estate industry, addressing issues of malicious competition and disorderly price reductions [2] Group 2 - The implementation of price protection may help stabilize market expectations and reflects the confidence of real estate companies in their product quality and financial stability [1] - There are challenges in the execution of price protection, including discrepancies in pricing for different units within the same development and the ambiguity surrounding what constitutes a "higher price" [2] - If effectively implemented, price protection could shift the market focus from chaotic price competition to a more diversified competition based on quality and service [2]