本文转自电商汇 12月4日至7日，2025亚马逊全球开店跨境峰会在杭州隆重举行，吸引超过万名跨境电商行业从业者到 场。金融科技公司Payoneer派安盈(纳斯达克股票代码：PAYO)受邀出席并设置专属展区，集中展示其一 站式金融全栈和跨境金融生态体系，为亚马逊卖家提供从收付款、资金管理到生态资源对接的全链路赋 能。现场人潮涌动，众多卖家驻足咨询，交流氛围热烈。 恰逢亚马逊全球开店正式在华展业十周年，本届峰会以"向优、向新、向全球"为主题，设置战略发布会 及六大平行分论坛，聚焦供应链管理、AI应用、选品拓展、品牌与流量、全球站点拓展、合规等热点 议题。作为首批加入亚马逊PSPP支付服务商计划及SPN服务商网络的支付伙伴，Payoneer派安盈与亚马 逊的合作也已步入第十年。凭借全球领先、安全合规的一站式金融全栈及丰富的全球商贸资源， Payoneer派安盈持续为亚马逊卖家提供稳定、高效的资金管理与运营支持，助力卖家在出海新阶段更加 稳健地拓展全球业务。 Payoneer派安盈大中华区市场营销总经理Victor Yuan在现场表示："品牌出海是中国跨境电商走向精耕细 作的必然趋势，我们看到越来越多的品牌卖家正在探 ...

Core Insights - The 2025 Amazon Global Store Cross-Border Summit was held in Hangzhou from December 4 to 7, attracting over 10,000 participants from the cross-border e-commerce industry [1] - Payoneer showcased its comprehensive financial ecosystem at the summit, providing Amazon sellers with end-to-end support for payment processing, fund management, and resource integration [1][3] Group 1: Event Overview - The summit celebrated the 10th anniversary of Amazon Global Store's operations in China, focusing on themes of "Excellence, Innovation, and Globalization" [3] - The event featured strategic releases and six parallel forums addressing key topics such as supply chain management, AI applications, product selection, branding and traffic, global site expansion, and compliance [3] Group 2: Payoneer's Role - Payoneer has been a partner of Amazon for ten years, being one of the first to join the PSPP payment service provider program and SPN service provider network [3] - The company aims to assist sellers in navigating risks and challenges by building a more complete financial stack and compliance risk control system [5][6] Group 3: Financial Solutions - Payoneer offers a one-stop financial stack that supports localized payments for Amazon's global multi-site and multi-currency operations, creating a financial closed loop for sellers [8] - The Payoneer card allows sellers to settle Amazon advertising costs in their original currency, reducing currency conversion losses and enhancing fund management [8] Group 4: Risk Management and Support - Payoneer has developed an intelligent risk control system using machine learning and AI technology to safeguard sellers' operations [8] - The "Olive Branch Program" has established partnerships with over 40 quality cross-border e-commerce platforms, facilitating sellers' entry into new markets [8] Group 5: Future Directions - Payoneer is committed to enhancing its cross-border payment infrastructure and expanding its product offerings to empower more Chinese SMEs to seize global opportunities [9] - The company focuses on providing integrated support through localized customer service, market insights, growth financing, and ecosystem collaboration [9]