本文转自电商汇 12月4日至7日，2025亚马逊全球开店跨境峰会在杭州隆重举行，吸引超过万名跨境电商行业从业者到 场。金融科技公司Payoneer派安盈(纳斯达克股票代码：PAYO)受邀出席并设置专属展区，集中展示其一 站式金融全栈和跨境金融生态体系，为亚马逊卖家提供从收付款、资金管理到生态资源对接的全链路赋 能。现场人潮涌动，众多卖家驻足咨询，交流氛围热烈。 恰逢亚马逊全球开店正式在华展业十周年，本届峰会以"向优、向新、向全球"为主题，设置战略发布会 及六大平行分论坛，聚焦供应链管理、AI应用、选品拓展、品牌与流量、全球站点拓展、合规等热点 议题。作为首批加入亚马逊PSPP支付服务商计划及SPN服务商网络的支付伙伴，Payoneer派安盈与亚马 逊的合作也已步入第十年。凭借全球领先、安全合规的一站式金融全栈及丰富的全球商贸资源， Payoneer派安盈持续为亚马逊卖家提供稳定、高效的资金管理与运营支持，助力卖家在出海新阶段更加 稳健地拓展全球业务。 Payoneer派安盈大中华区市场营销总经理Victor Yuan在现场表示："品牌出海是中国跨境电商走向精耕细 作的必然趋势，我们看到越来越多的品牌卖家正在探 ...

Core Insights - The 2025 Amazon Global Store Cross-Border Summit was held in Hangzhou from December 4 to 7, attracting over 10,000 participants from the cross-border e-commerce industry [1] - Payoneer showcased its comprehensive financial ecosystem at the summit, providing Amazon sellers with end-to-end support for payment processing, fund management, and resource integration [1][3] Group 1: Event Overview - The summit celebrated the 10th anniversary of Amazon Global Store's operations in China, focusing on themes of "Excellence, Innovation, and Globalization" [3] - The event featured strategic releases and six parallel forums addressing key topics such as supply chain management, AI applications, product selection, branding and traffic, global site expansion, and compliance [3] Group 2: Payoneer's Role - Payoneer has been a partner of Amazon for ten years, being one of the first to join the PSPP payment service provider program and SPN service provider network [3] - The company aims to assist sellers in navigating risks and challenges by building a more complete financial stack and compliance risk control system [5][6] Group 3: Financial Solutions - Payoneer offers a one-stop financial stack that supports localized payments for Amazon's global multi-site and multi-currency operations, creating a financial closed loop for sellers [8] - The Payoneer card allows sellers to settle Amazon advertising costs in their original currency, reducing currency conversion losses and enhancing fund management [8] Group 4: Risk Management and Support - Payoneer has developed an intelligent risk control system using machine learning and AI technology to safeguard sellers' operations [8] - The "Olive Branch Program" has established partnerships with over 40 quality cross-border e-commerce platforms, facilitating sellers' entry into new markets [8] Group 5: Future Directions - Payoneer is committed to enhancing its cross-border payment infrastructure and expanding its product offerings to empower more Chinese SMEs to seize global opportunities [9] - The company focuses on providing integrated support through localized customer service, market insights, growth financing, and ecosystem collaboration [9]

Core Insights - The eighth China International Import Expo highlights the dual concept of "buying globally" and "selling globally," indicating a transformative phase in China's outbound trade [1] - The scale of the expo reached new heights, attracting 4,108 foreign enterprises from 155 countries and regions, emphasizing the need for Chinese brands to shift from large-scale expansion to high-quality, localized operations [1] - There is a growing demand for cross-border financial infrastructure, evolving from mere payment tools to comprehensive growth partners that support fund management, compliance, and localized operations [1] Challenges in High-Quality Outbound Expansion - Chinese enterprises face significant strategic transformation challenges, with 46% of global SMEs having international attributes and 72% viewing cross-border expansion as a core growth path [2] - Key challenges include lengthy cross-border settlement cycles, complex fee structures, and high management costs associated with traditional financial infrastructures [2] - Compliance issues arise due to varying market regulations, which can lead to fund freezes or market entry bans for SMEs lacking professional support [2] - The need for deep localization in operations is critical, requiring an understanding of local payment habits and cultural differences to establish sustainable operational systems [2] Company Initiatives and Solutions - The company aims to create a "one-stop financial stack" service system that integrates global networks, local engagement, and ecosystem collaboration [3] - It has developed a comprehensive solution covering the entire cross-border payment process, including e-commerce platform payments, supply chain payments, fund management, and compliance support [3] - The company has established a service network covering over 190 countries and regions, collaborating with nearly 100 banks and payment institutions to extend its service reach [3] Building Brand Trust - Compliance is a critical entry barrier for enterprises venturing abroad, and the company has obtained over 50 compliance qualifications globally, ensuring lower-cost access to compliance capabilities for SMEs [4] - The company employs machine learning to enhance risk management, creating a fraud detection system that monitors and analyzes transaction behaviors in real-time [4] - Collaborations with banks on blockchain projects further strengthen the security framework, enabling real-time management of vast transaction data [4] Dual-Driven Approach to Enhance Security - The company aims to help sellers navigate the evolving global trade environment by building a global payment network that leverages scale effects [5] - It emphasizes deep market penetration through data insights, ecosystem collaboration, and compliance adaptation, allowing Chinese enterprises to thrive in local economies [5] Strategic Implementation of Global and Local Synergy - The company utilizes data analysis to provide precise strategic guidance, transforming macro market trends into specific product strategies and brand communication plans [6] - The "Olive Branch Program" facilitates rapid market entry for enterprises through partnerships with over 40 mainstream e-commerce platforms [6] - A dedicated team in China understands the outbound needs and challenges of Chinese enterprises, supporting their transition from "going out" to "going in" [6] Comprehensive Globalization Strategy - The company's recognition of the need for speed and stability in globalization drives its continuous improvement of financial infrastructure, security compliance, and localized operations [7]

Core Insights - The article discusses Payoneer's "Global Empowerment" initiative aimed at helping Chinese enterprises expand into the U.S. and European markets amidst changing international trade environments [1][3] - The European e-commerce market is projected to exceed $760 billion by 2025 and reach $901 billion by 2028, making it a key target for Chinese businesses [1][3] - Payoneer is addressing the challenges faced by cross-border sellers, such as regulatory diversity and VAT pressures, by providing integrated resources and localized operational support [3][9] Group 1 - Payoneer launched the "Global Empowerment" plan to assist Chinese companies in navigating the U.S. and European markets [1][3] - A recent survey indicated that 88% of cross-border sellers are looking to reduce reliance on the U.S. market, with 63% targeting Europe for expansion [3][5] - The company is collaborating with partners like TikTok Shop and Amazon to share insights and resources for entering the European market [1][5] Group 2 - The European market is characterized by fragmentation, leading to diverse regulations and logistical challenges for businesses [3][7] - Payoneer is enhancing its localized service capabilities and offering a comprehensive financial stack to simplify cross-border transactions [9][10] - The company has established partnerships with over 40 global e-commerce platforms to support sellers in various markets, including North America and Europe [9][10]