Core Insights - Chinese companies have a long history of expanding into underdeveloped markets in Africa and Southeast Asia, bringing advanced technology and business concepts while establishing brand reputation and industrial ecosystems [2] - Recent developments show that these markets are evolving, with local entrepreneurship and modern industrial parks emerging, challenging the traditional business models that Chinese companies have relied on [2] - Companies like Senda Group and Sailun Group are adopting a more localized approach, focusing on understanding and integrating into local markets rather than imposing a singular value perspective [2] Group 1: Senda Group's Strategy - Senda Group has been operating in Africa since its establishment in 2004, becoming a leading player in the building materials and fast-moving consumer goods sectors [3] - The company has developed a vast sales network across Africa, overcoming challenges related to the continent's diverse market conditions and consumer behaviors [4] - Senda's transformation into a "trade and manufacturing integration" model began in 2015, focusing on local investment and hiring to better meet consumer needs [5] Group 2: Consumer Insights and Localization - Senda Group recognizes the structural differences in consumer spending power across Africa, with both low-income groups and an emerging middle class [5] - The introduction of smaller packaging for products like diapers and sanitary pads has made quality hygiene products more accessible to families, addressing a significant market gap [5] - The company has achieved a 90% local employee ratio, enhancing its understanding of consumer needs through localized talent development programs [5] Group 3: Sailun Group's Approach - Sailun Group has established manufacturing bases in Southeast Asia, focusing on building a resilient supply chain while addressing the talent gap in local markets [8] - The company has partnered with local technical schools to cultivate local talent, ensuring that management positions are filled by local employees [8] - Sailun emphasizes an inclusive work environment and empowers local staff, fostering a sense of trust and commitment to the company's long-term success [9]