炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 出品：新浪财经上市公司研究院 作者：新消费主张/cici "非洲纸尿裤之王"乐舒适有限公司（以下简称"乐舒适"）的港股IPO之路并非一帆风顺。2025年1月，乐 舒适首次向港交所递交招股书，但六个月内未通过聆讯，招股书于7月底失效。8月12日，公司再度递 表，但其面临的业绩增速放缓、低价策略可持续性、IPO前大手笔分红募资必要性存疑、社保公积金欠 缴金额不减反增等多重难关仍未消除，乐舒适二闯港交所的胜算几何？ IPO前现大比例分红、多数流入沈延昌杨艳娟夫妇口袋 社保及住房公积金欠缴金额不减反增 2004年，沈延昌创建森大集团以开展对非洲的贸易，2009年，乐舒适作为森大集团的内部业务分部，开 始通过集团渠道向非洲销售卫生用品。随着业务扩张，2022年乐舒适进行了重组，从森大集团中分拆出 来独立运营。IPO前，沈延昌、杨艳娟间接控制Century BVI控制乐舒适66.35%的股权。 值得关注得是，乐舒适在递交上市前，于2024年进行了两笔派息。2024年1月，乐舒适附属公司Softcare 肯尼亚向Century BVI派付中期股息35 ...

来源 | 大象IPO 近期，港交所官网披露，乐舒适有限公司（以下简称：乐舒适）二次递表港交所，申请主板上市，由中 金公司、中信证券、广发证券（香港）联合保荐。此前，公司在2025年1月递表已失效，这是失效后的 再一次申请。 这家来自迪拜的公司堪称"非洲纸尿裤之王"，靠着性价比高年销售超过41亿片纸尿裤，年营收已高达32 亿元以上，年归母净利润6.89亿元。 在非洲卖纸尿裤 乐舒适的创始人为沈延昌，他早在20世纪90年代就"下海"至非洲淘金，并积攒了丰富的贸易经验。 2004年，沈延昌在广州创设森大集团，致力于陶瓷制品、卫生洁具、卫生用品、家用日化、个人护理、 五金制品等产品的研发和生产。深耕海外市场二十余载，森大集团已成长为一家集海外工业制造、国际 贸易、实业投资为一体的跨国综合性产业集团，销售覆盖60余个国家和地区。 公开资料显示，2009年起，乐舒适作为森大集团的内部业务分部开始销售快消卫生用品。2022年，乐舒 适独立于森大集团其他业务部门，自行开展业务。目前，乐舒适已发展为一家专注于非洲、拉丁美洲及 中亚等新兴市场的国际卫生用品公司，主要开发、制造及销售婴儿及女性卫生用品（包括婴儿纸尿裤、 婴儿拉拉裤 ...

Investment Rating - The report gives a "Buy" rating for the company, indicating a positive outlook for its future performance [4]. Core Views - The company is positioned as a regional leader in personal care products, with significant growth in e-commerce and expansion into peripheral provinces. It has shown a robust revenue increase, with a projected revenue of 3.25 billion yuan in 2024, reflecting a year-on-year growth of 51.8% [1][4]. - The report highlights the trend of "self-consumption" leading to the premiumization of the female hygiene products industry, with domestic brands expected to gain market share as consumer preferences shift towards quality and brand recognition [2][4]. Summary by Sections 1. National Expansion and Market Position - The company, founded in 2010, specializes in personal hygiene products, primarily sanitary napkins, which accounted for 93.6% of its revenue in 2024. It has established a strong market presence in the Sichuan-Chongqing region and is rapidly expanding into e-commerce and other provinces [1][10]. - The company has a diverse product matrix with well-defined brand positioning, including "Free Point," "Good," and "Danning," targeting different market segments [13][24]. 2. Industry Trends and Growth Drivers - The female hygiene products market in China is projected to reach approximately 1050.5 billion yuan in 2024, with a year-on-year growth of 2.9%. The market has transitioned from volume-driven growth to price-driven growth, with an average price increase of 4.5% for female hygiene products from 2019 to 2024 [2][47]. - Key growth drivers identified include the introduction of high-end products, increasing online sales, regulatory changes, and the rise of domestic brands as they capture market share from established players [2][4]. 3. Financial Projections and Valuation - The company is expected to achieve net profits of 3.6 billion yuan, 4.8 billion yuan, and 6.1 billion yuan from 2025 to 2027, with corresponding price-to-earnings ratios of 31X, 23X, and 18X [4][5]. - The report anticipates a continuous improvement in profitability alongside revenue growth, driven by the expansion of high-margin product lines and effective marketing strategies [4][32]. 4. Marketing and Sales Strategy - The company has adapted its marketing strategy to focus on e-commerce platforms, particularly Douyin, which has seen a significant increase in transaction volume. The e-commerce revenue has grown at a compound annual growth rate (CAGR) of 60.7% from 2016 to 2024 [7][26]. - The company employs a multi-channel marketing approach, leveraging both online and offline strategies to enhance brand visibility and sales performance [7][26]. 5. Product Development and Innovation - The company is committed to rapid product innovation, with a focus on high-end health products that have contributed to an increase in average selling prices and gross margins [7][35]. - The introduction of new product lines, such as the FREEMORE health series, has been instrumental in driving growth and improving profitability [7][35].

Core Viewpoint - The recent announcement by Baiya Co., Ltd. regarding shareholder reduction of shares highlights the impact of public sentiment on the company's online sales, despite its stock price performing strongly and reaching historical highs [1][6]. Company Performance - Baiya Co., Ltd. specializes in the research, production, and sales of disposable personal hygiene products, including sanitary napkins, baby diapers, and adult incontinence products [3]. - The company has shown a significant revenue growth from 1.251 billion yuan in 2020 to 3.254 billion yuan in 2024, while net profit increased from 183 million yuan to 288 million yuan during the same period [3]. - The company's gross margin improved from 42.66% to 53.19% from 2020 to 2024, while net margin declined from 14.56% to 8.84% [3]. Recent Financial Results - In the first half of 2025, Baiya Co., Ltd. reported a revenue of 1.764 billion yuan, a year-on-year increase of 15.12%, and a net profit of 188 million yuan, up 4.64% [5]. - The second quarter of 2025 saw a significant slowdown, with revenue growth of only 0.18% and a net profit decline of 25.50% [4]. Sales Channels and Market Impact - The company's e-commerce channel faced a 9.4% decline in revenue, amounting to approximately 592 million yuan, largely due to negative public sentiment following a scandal involving a competitor [4][6]. - Despite challenges in online sales, Baiya Co., Ltd. experienced a 39.8% increase in offline sales, generating 1.133 billion yuan in the first half of 2025 [6]. Shareholder Actions - Baiya Co., Ltd. announced that its major shareholders plan to reduce their holdings by up to 2%, primarily due to personal financial needs [1][8]. - The shareholders involved hold approximately 8.15% of the company's total shares, and the potential cashing out could exceed 222 million yuan based on the current share price [8][9].

Core Viewpoint - The recent announcement by Baiya Co., Ltd. regarding shareholder reduction of shares highlights the impact of public sentiment on the company's online sales, which have seen a decline, while the stock price remains strong, reaching historical highs [2][3][7]. Group 1: Company Performance - Baiya Co., Ltd. specializes in the research, production, and sales of disposable personal hygiene products, including sanitary napkins and baby diapers, with a strong brand presence [3]. - The company's net profit decreased by 17.83% in 2022 due to factors like the pandemic and rising raw material costs, but revenue still grew by 10.19% [3]. - From 2020 to 2024, Baiya's revenue is projected to grow from 1.251 billion to 3.254 billion yuan, while net profit is expected to rise from 183 million to 288 million yuan [3]. - The gross margin increased from 42.66% to 53.19% from 2020 to 2024, while the net margin decreased from 14.56% to 8.84% during the same period [3]. Group 2: Recent Financial Results - In the first half of 2025, Baiya achieved revenue of 1.764 billion yuan, a year-on-year increase of 15.12%, with net profit reaching 188 million yuan, up 4.64% [5]. - The e-commerce channel revenue was approximately 592 million yuan, down 9.4% year-on-year, significantly impacted by public sentiment [4][5]. - The company expects to return to normal growth rates in the e-commerce channel by the fourth quarter of 2025 [6]. Group 3: Stock Performance and Shareholder Actions - Baiya's stock price has shown strong performance, reaching a high of 34.99 yuan in May 2025, representing an increase of over 400% from its low of 6.95 yuan in October 2022 [7]. - The company announced that its major shareholders plan to reduce their holdings by up to 2%, primarily due to personal financial needs [8]. - As of September 26, 2025, Baiya's stock price was 25.85 yuan, with a market capitalization of 11.11 billion yuan [12].

Core Viewpoint - The company Baiya Co., Ltd. is facing significant challenges following a scandal involving the alleged recycling of defective sanitary products, which has impacted its sales and investor confidence [1][2][5]. Group 1: Shareholder Actions - Baiya Co., Ltd. announced that three employee shareholding platforms plan to reduce their holdings by up to 2% of the company's total shares, equating to a maximum of 8.593 million shares [1]. - The reduction is attributed to the personal financial needs of the employees and will occur within three months after the announcement [1]. Group 2: Company Performance - Baiya Co., Ltd. reported a revenue of 3.254 billion yuan for 2024, a 51.8% increase year-on-year, and a net profit of 288 million yuan, up 20.7% from the previous year [1]. - Despite the growth, the company experienced a 92.92% decrease in net cash flow from operating activities in Q1 2025, amounting to 6.9107 million yuan [3]. - The company's revenue for the first half of the year was 1.764 billion yuan, a 15.12% increase year-on-year, with a net profit of 188 million yuan, up 4.64% [3][4]. Group 3: Impact of Scandal - The "recycling sanitary napkin" scandal led to a significant decline in the company's e-commerce channel revenue, which fell by 9.44% to 592 million yuan in the first half of the year [4]. - The gross margin for the e-commerce channel also decreased by 5.22 percentage points, resulting in a gross margin of 50.71%, the lowest among all channels [4]. - The company has increased its marketing expenses to 642 million yuan, an 18.76% rise, with promotional expenses alone reaching 464 million yuan, up 26.1% [4]. Group 4: Regulatory Response - Following the scandal, the Shenzhen Stock Exchange issued a letter of concern to Baiya Co., Ltd., requesting a self-examination and clarification regarding the procurement of substandard materials [2]. - Baiya Co., Ltd. responded by stating that it does not procure substandard raw materials and has ceased cooperation with waste disposal entities following the scandal [2].

Group 1: Company Overview - Leshu Shih, known as the "King of Diapers in Africa," has submitted its prospectus to the Hong Kong Stock Exchange for the second time after its first submission expired due to not passing the hearing within six months [1] - The company originated from the fast-moving consumer goods division of SenDa Group, which was established in 2000 and expanded into the hygiene products sector in 2009 [2] - Leshu Shih has become a multinational company focusing on emerging markets in Africa, Latin America, and Central Asia, producing baby diapers, pull-ups, sanitary napkins, and wet wipes [2] Group 2: Market Position and Performance - According to Frost & Sullivan, Leshu Shih ranks first in the African baby diaper and sanitary napkin markets with market shares of 20.3% and 15.6%, respectively, based on 2024 sales [2] - The company achieved sales of 4,122.7 million baby diapers and 1,634.3 million sanitary napkins in 2024 [2] - Revenue increased significantly from $320 million in 2022 to $411 million in 2023, but growth is projected to slow to $454 million in 2024, reflecting a 10.5% increase [3] Group 3: Profitability and Margins - Net profit surged from $18 million in 2022 to $65 million in 2023, but the growth rate is expected to decline to 47% in 2024, reaching $95 million [3] - The gross profit margin has shown a downward trend, with margins of 23.0%, 34.9%, 35.2%, and 33.6% for the years 2022, 2023, 2024, and the first four months of 2025, respectively [3][4] Group 4: Strategic Insights - Leshu Shih's pricing power is influenced by brand recognition and market acceptance, allowing it to maintain or increase prices despite competition [4] - The company benefits from a strong supply chain network and local experience accumulated by SenDa Group over decades in Africa [4] - The ongoing population growth and rapid consumption upgrades in Africa are seen as significant growth drivers for the company [6][7] Group 5: Industry Trends - The African population is projected to grow from 1.45 billion in 2022 to 1.55 billion by 2024, creating a substantial demand market for companies [6] - The median age in Africa is 19.3 years, contributing to a youthful consumer base that drives demand for digital services and new consumption patterns [8] - Despite the opportunities, challenges such as weak infrastructure, policy fluctuations, and local competition remain significant hurdles for companies operating in Africa [8]

Group 1 - Different Group plans to officially list on the Hong Kong Stock Exchange on September 23, 2025, with its subsidiary BeBeBus issuing 10,980,900 shares in the IPO [1] - The IPO will consist of 1,098,100 shares for public offering in Hong Kong and 9,882,800 shares for international offering [1] Group 2 - BeBeBus, founded in 2019, has become a well-known brand in the Chinese parenting products market [3] - In the first half of 2025, the company achieved revenue of 726 million yuan, representing a year-on-year growth of 24.7% [3] - Revenue from baby care products reached approximately 307 million yuan, accounting for 42.3% of total revenue, with sales of about 155 million baby diapers and 1.126 million packs of wet and soft towels [3] - The significant growth in baby care product revenue is attributed to an expanded product range, with the number of SKUs increasing from 142 in 2022 to 290 in the first half of 2025 [3]

Core Viewpoint - The competition in the domestic diaper market has intensified, leading some brands to focus on international markets for growth, with Leshu Shih's rapid rise in emerging markets being a notable example [1][2]. Company Overview - Leshu Shih Limited is a leading hygiene products company focused on emerging markets in Africa, Latin America, and Central Asia, having separated from the Sen Da Group in 2022 [2]. - The company has established eight factories and 51 production lines in Africa, with an annual production capacity exceeding 6.3 billion diapers and nearly 2.9 billion sanitary pads [2]. Business Model and Strategy - Leshu Shih's success is attributed to its localized production model, which significantly reduces costs, allowing it to offer products at prices approximately one-third of those of European and American competitors [3]. - The company has adopted a channel penetration strategy that covers both urban and rural markets in Africa [3]. Financial Performance - Revenue growth for Leshu Shih is projected to increase from $320 million in 2022 to $454 million in 2024, with net profit rising from $18 million to $95 million during the same period [4]. - Despite growth, revenue and net profit growth rates are expected to slow down significantly in 2024, raising concerns about future growth momentum [4][5]. Revenue Composition - The revenue share from baby diapers has decreased from 78.4% in 2022 to 71.8% in 2024, indicating a shift in the company's revenue structure [7]. - The sanitary pad segment has emerged as a new growth driver, with a compound annual growth rate of 30.6% from 2022 to 2024 [7][8]. Market Dynamics - The African market for hygiene products is characterized by intense competition from both local brands and international giants like Procter & Gamble and Kimberly-Clark [14][15]. - Local brands are gaining traction by offering products tailored to regional preferences and at lower price points, posing a challenge to Leshu Shih's market share [14][15]. Pricing and Profitability - Leshu Shih's pricing strategy targets the mid-range and mass markets, with diaper prices ranging from $0.09 to $0.20 per piece, and sanitary pads priced between $0.045 and $0.085 [10]. - The company's gross margin has improved from 23.0% in 2022 to 35.2% in 2024, but it remains lower than competitors like Procter & Gamble, indicating room for improvement in cost control and brand positioning [11]. Research and Development - Leshu Shih's R&D expenditure is notably low, with a research expense rate of only 0.1%, which may hinder its ability to innovate and compete effectively in the long term [12][13]. - The company has only four R&D personnel, which is insufficient for its diverse product lines and international operations [12]. Production Capacity and Expansion Plans - The utilization rate of Leshu Shih's diaper production capacity is 77.9%, indicating that over 20% of its capacity is underutilized [16]. - The company plans to expand its production capacity significantly through its IPO proceeds, which may lead to challenges in market absorption if demand does not keep pace with increased capacity [17].

Core Viewpoint - BeBeBus's parent company has submitted a listing application to the Hong Kong Stock Exchange, aiming to advance its listing process, with CITIC Securities and Haitong International as joint sponsors [1]. Company Overview - Different Group, the parent company of BeBeBus, focuses on designing and selling parenting products and was established in 2019 [1]. - BeBeBus has developed a product range that includes baby strollers, child safety seats, cribs, high chairs, and hygiene products, expanding into key scenarios such as parent-child travel, sleep, feeding, and hygiene care [1]. Financial Performance - In the first half of 2025, the company achieved revenue of 726 million RMB, representing a year-on-year growth of 24.7% [1]. - Revenue from baby care products was approximately 307 million RMB, accounting for 42.3% of total revenue, with sales of baby diapers reaching about 155 million pieces and wet wipes around 1.126 million packs [1]. - The significant growth in baby care product revenue is attributed to an increase in product offerings, with SKUs rising from 142 in 2022 to 290 in the first half of 2025 [1]. Sales Channels - The company combines online and offline channels to expand its sales network, reaching a wide consumer base [3]. - In the first half of 2025, online channel revenue was approximately 532 million RMB, making up 73.2% of total revenue, while offline channel revenue was about 194 million RMB, accounting for 26.8% [3]. - The online sales channels include major platforms such as Tmall, JD.com, Douyin, and Pinduoduo, along with private domain platforms like WeChat [3]. Market Position - BeBeBus has quickly established itself as a well-known brand in the Chinese parenting product market within just five years of its inception [1]. - The company has a high customer repurchase rate of 40.23% and has built a membership base of approximately 3.5 million across its online platforms [4].