Core Viewpoint - The article discusses the dual identity of Fan Daidi as both the new vice president of Northwest University and a wealthy entrepreneur, highlighting her significant contributions to the biotechnology industry through her company, Juzhi Biotechnology, which specializes in recombinant collagen products [2][3][5]. Group 1: Company Overview - Juzhi Biotechnology was founded in 2001 by Fan Daidi and her husband Yan Jianya, focusing on the commercialization of scientific research, particularly in recombinant collagen technology [5][7]. - As of May 15, 2025, Juzhi Biotechnology's market capitalization reached HKD 86.2 billion, with the couple's shareholding valued at over HKD 45 billion, making them the wealthiest couple in Shaanxi province [7]. - The company’s flagship product, the "Kefumei" mask, achieved annual sales of RMB 4.5 billion, showcasing the commercial success of their research [5][15]. Group 2: Research and Development - Fan Daidi's research on recombinant collagen began in the early 2000s, overcoming challenges associated with animal-derived collagen, leading to a breakthrough using E. coli fermentation for production [9][11]. - Juzhi Biotechnology's revenue heavily relies on its two main brands, "Kefumei" and "Keli Jin," which together account for 97.1% of the company's total revenue [12][18]. - The company has maintained a high gross margin, with figures of 83.3%, 84.6%, and 87.2% from 2019 to 2021, comparable to leading brands like Kweichow Moutai [16][18]. Group 3: Market Dynamics - The demand for collagen-based products is growing, with the medical beauty market for collagen masks valued at RMB 4.8 billion in 2021, projected to reach RMB 25.5 billion by 2027 [29]. - Juzhi Biotechnology faces competition from other brands in the beauty industry, which may impact its market share and growth potential [38][39]. - The company is also exploring new active ingredients, such as ginsenoside, to diversify its product offerings beyond collagen [36]. Group 4: Leadership and Future Prospects - Fan Daidi's appointment as vice president of Northwest University is seen as an opportunity to enhance the university's technology transfer capabilities, leveraging her industry experience [28][27]. - The company is considering succession planning, with their daughter Yan Yubo recently appointed as an executive director and chief product officer, indicating a focus on continuity and future growth [40][42].