Core Viewpoint - LG Household & Health Care is implementing a voluntary retirement plan for its beauty department's sales and promotional staff in response to the gradual reduction of its offline store operations, including duty-free shops and department stores [1][2][3] Group 1: Voluntary Retirement Plan - The voluntary retirement plan is open to employees aged 35 and above, including both current and vacationing staff, with applications accepted until the end of October [2][3] - Employees opting for retirement will receive 20 months of basic salary and additional support funds, including educational support for school-aged children [2][3] Group 2: Financial Performance - LG Household & Health Care has experienced a decline in key financial metrics since 2022, with sales, operating profit, and net profit all showing year-on-year decreases [4][6] - The beauty department has seen a continuous decline in sales since 2020, with a significant drop from 222.52 billion KRW in 2020 to 140.98 billion KRW in 2024, despite a slight recovery in 2024 [7][8] Group 3: Market Strategy and Adjustments - The company is shifting its focus from traditional offline sales channels to online platforms, as evidenced by the closure of multiple counters in China and a strategic pivot towards e-commerce [13][14] - LG Household & Health Care is undergoing organizational changes, including the appointment of a new CEO from L'Oréal, aiming to revitalize its beauty business [15] Group 4: Industry Context - The trend of reducing offline presence is not unique to LG Household & Health Care, as many international beauty brands have also shifted their strategies towards online sales in response to changing consumer behaviors and the impact of the pandemic [14]