Core Viewpoint - The Weifang Municipal Government is actively implementing measures to boost consumer spending, with a focus on both supply and demand, resulting in a significant increase in retail sales and various promotional activities aimed at enhancing market vitality [3][4]. Group 1: Consumer Spending Initiatives - The Weifang Business Bureau has developed several action plans, including the "Weifang City Consumption Boost Action Plan" and the "Implementation Plan for Promoting High-Quality Service Consumption (2025-2027)," to stimulate consumer spending [4]. - From January to May, the city's retail sales reached 44.52 billion yuan, marking a year-on-year increase of 12.4%, which is 5 percentage points higher than the provincial average and 6.1 percentage points higher than the national average [4]. Group 2: Promotional Activities - Over 200 promotional events have been held this year, including seasonal campaigns and the distribution of consumption vouchers, which have helped maintain market momentum [5]. - The "Spring Tour Qilu Service Consumption Season" successfully integrated cultural and sports events with consumer activities, attracting 236,000 participants and showcasing new consumption vitality [5]. Group 3: Trade-in Programs - The city has expanded its trade-in programs for consumer goods, including automobiles and home appliances, with significant participation from businesses. The number of participating enterprises in the home appliance sector increased to 1,350, a 3.5-fold increase from last year [6]. - As of June 24, the trade-in program has facilitated over 881,000 transactions, directly driving consumption by more than 8.14 billion yuan [6]. Group 4: Quality Consumption Enhancement - The city has organized various activities to enhance quality consumption, including product procurement fairs and online shopping festivals, which have significantly boosted online retail sales to 3.77 billion yuan [8]. - The introduction of new retail formats and experiences, such as AR and VR projects in shopping centers, is aimed at creating innovative consumption scenarios [9]. Group 5: Future Plans - The Weifang Business System plans to continue researching market trends and developing new consumption scenarios, with a focus on seasonal activities to further enhance consumer spending and support high-quality economic development [9].