Core Viewpoint - The article emphasizes that managing pricing issues, particularly in e-commerce, requires a structured approach involving intellectual property protection, platform rules, and consumer education to effectively combat price disruption and maintain brand integrity [1][3]. Group 1: Intellectual Property Protection - The first step in addressing pricing issues is to utilize intellectual property as a tool. Brands should first verify if their intellectual property rights, such as trademarks or patents, are being infringed upon before taking action [1]. - If infringement is confirmed, brands can file complaints through e-commerce platforms' intellectual property protection systems, which typically respond within 48 hours to remove infringing listings [1]. - A complete evidence chain is crucial, including product comparison images and proof of authorization, to support claims against infringers [1]. Group 2: Platform Rules and Channel Control - The second step involves leveraging platform rules and internal channel management. Brands can apply to join official price control systems on platforms like Tmall and Pinduoduo to monitor pricing effectively [3]. - Agreements with distributors should clearly state minimum pricing policies, with penalties for violations, such as withholding commissions or revoking authorization [3]. - Regular monitoring of online prices using web scraping tools is recommended, with a structured warning system for non-compliant sellers [3]. Group 3: Long-term Strategies - The third step focuses on long-term strategies to eliminate the profit motive behind price disruption. Brands can implement services that allow consumers to verify product authenticity through QR codes, thereby exposing counterfeit and low-priced goods [3]. - Regularly educating consumers about the risks of purchasing from low-priced sellers through social media can help build awareness [3]. - Technological solutions, such as blockchain for product traceability, can further deter price disruption by making it difficult for infringers to exploit loopholes [3]. Summary - Effective price management is not merely reactive but requires proactive measures across intellectual property enforcement, platform engagement, and consumer education to ensure brand value and profitability remain stable [3].