Core Viewpoint - The development of Shandong's特色畜牧业 (characteristic animal husbandry) is driven by technological empowerment, value chain enhancement, and collaborative support, leading to a significant increase in industry output value, projected to reach 168 billion yuan in 2024 [1][2]. Group 1: Technological Empowerment - The transition from traditional "土味养殖" (local flavor farming) to a technology-driven model is essential for enhancing the competitiveness and sustainability of特色畜牧业 [3]. - Shandong boasts rich local livestock genetic resources, including unique breeds like 莱芜猪 (Laiwu pig) and 鲁西黄牛 (Luxi yellow cattle), which are being preserved and innovated through scientific methods [3][4]. - The example of 枣庄黑盖猪 (Zaozhuang black pig) illustrates successful breed protection and innovation, with the establishment of breeding farms and partnerships with research institutions to enhance growth rates and meat quality [3][4]. Group 2: Value Chain Expansion - The shift from "selling raw materials" to "selling experiences" allows特色畜牧业 to expand its value across multiple industry segments, enhancing economic benefits [5][6]. - The 山东春冠食品有限公司 (Shandong Chunguang Food Co., Ltd.) has transformed its鹅肥肝 (goose liver) production into over 60 high-value products, increasing annual output to 364 million yuan [6]. - The meat rabbit industry in 临沂 (Linyi) has developed a comprehensive value chain, contributing over 2 billion yuan annually, showcasing the potential for diversified product offerings [6]. Group 3: Collaborative Ecosystem - The growth of特色畜牧业 requires a collaborative ecosystem involving government, enterprises, and farmers to share risks and benefits, ensuring that industry profits reach grassroots participants [7][8]. - Innovative insurance products for sheep farming in 单县 (Dan County) help mitigate risks for farmers, demonstrating a supportive framework for sustainable farming practices [7]. - The cooperative model in 临朐 (Linqu) promotes a symbiotic relationship between enterprises and farmers, enhancing income stability and productivity through shared resources and services [8].

Core Viewpoint - The article emphasizes that managing pricing issues, particularly in e-commerce, requires a structured approach involving intellectual property protection, platform rules, and consumer education to effectively combat price disruption and maintain brand integrity [1][3]. Group 1: Intellectual Property Protection - The first step in addressing pricing issues is to utilize intellectual property as a tool. Brands should first verify if their intellectual property rights, such as trademarks or patents, are being infringed upon before taking action [1]. - If infringement is confirmed, brands can file complaints through e-commerce platforms' intellectual property protection systems, which typically respond within 48 hours to remove infringing listings [1]. - A complete evidence chain is crucial, including product comparison images and proof of authorization, to support claims against infringers [1]. Group 2: Platform Rules and Channel Control - The second step involves leveraging platform rules and internal channel management. Brands can apply to join official price control systems on platforms like Tmall and Pinduoduo to monitor pricing effectively [3]. - Agreements with distributors should clearly state minimum pricing policies, with penalties for violations, such as withholding commissions or revoking authorization [3]. - Regular monitoring of online prices using web scraping tools is recommended, with a structured warning system for non-compliant sellers [3]. Group 3: Long-term Strategies - The third step focuses on long-term strategies to eliminate the profit motive behind price disruption. Brands can implement services that allow consumers to verify product authenticity through QR codes, thereby exposing counterfeit and low-priced goods [3]. - Regularly educating consumers about the risks of purchasing from low-priced sellers through social media can help build awareness [3]. - Technological solutions, such as blockchain for product traceability, can further deter price disruption by making it difficult for infringers to exploit loopholes [3]. Summary - Effective price management is not merely reactive but requires proactive measures across intellectual property enforcement, platform engagement, and consumer education to ensure brand value and profitability remain stable [3].