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湖北武汉赛事票根变身“宠粉券”!游客解锁多场景消费体验→
Sou Hu Cai Jing· 2025-10-08 09:34
Core Insights - Wuhan is launching a sports consumption season during the National Day and Mid-Autumn Festival, focusing on integrating sports events with tourism and commercial activities to create a shared sports consumption carnival for the public [1][3]. Group 1: Event Highlights - The 2025 Wuhan Tennis Open is currently taking place at the Optics Valley International Tennis Center, featuring top players and enthusiastic spectators [3]. - The sports consumption season includes various activities such as "Le Net" and "Le Purchase," centered around sports events, cultural tourism experiences, and commercial consumption [3]. Group 2: Consumer Engagement Initiatives - An online promotional campaign has been launched, distributing a total of 10 million yuan worth of "Wuhan Fan Coupons" and "University Freshman Coupons" to encourage diverse consumer spending [5]. - A tourism package called "Enjoy Wuhan with Ticket Stubs" has been introduced, allowing ticket holders to exchange their stubs for discounts on dining and accommodation, enhancing the overall consumer experience [5]. Group 3: Future Plans - Wuhan has hosted over ten events since September, including the Han Super League and the Mulan Kite World Cup, and plans to organize more than 1,300 public sports events this year to expand the "Sports+" consumption model [7].
央视一天两度聚焦武汉票根变身“宠粉券”,一次观赛玩转多场景消费
Chang Jiang Ri Bao· 2025-10-08 02:56
Group 1: Sports and Consumption Promotion - Wuhan is leveraging sports events to stimulate consumption, launching a "Golden Autumn Consumption Season" that connects sports with cultural tourism and retail [2] - The ongoing 2025 Wuhan Tennis Open at the Optics Valley International Tennis Center features top players and a vibrant atmosphere, complemented by a 6000 square meter sports consumption theme park called "Wuhan Tennis Carnival" [2] - The city has initiated online promotional activities, distributing "Wuhan Fan Coupons" and "University Freshman Coupons" worth a total of 10 million yuan to encourage diverse consumer spending [2] - A "Ticket Root Discount" program allows attendees to exchange their event tickets for coupons that provide discounts on dining and accommodation, enhancing the overall consumer experience [2] - Over 1300 sports events are planned for this year, expanding the "Sports+" consumption model [2] Group 2: Tourism Development - During the National Day holiday, Wuhan emerged as one of the top ten popular tourist cities in China, thanks to its diverse tourism offerings [4] - The Mulan Grassland features impressive night-time attractions, including large-scale light shows and drone performances, creating an immersive experience for visitors [4][6] - The site operates under a "day and night" model, offering various daytime activities and nighttime performances, which have attracted a significant number of tourists [6] - The Mulan Grassland has seen high occupancy rates in its themed hotels, indicating strong demand for unique vacation experiences [6]
票根变身“宠粉券” 一次观赛玩转多场景消费
Group 1 - The core idea of the news is that Wuhan is leveraging sports events to stimulate consumption during the National Day and Mid-Autumn Festival holidays, creating a sports consumption carnival that integrates various sectors such as culture, tourism, and commerce [1] - The 2025 Wuhan Tennis Open is currently taking place at the Optics Valley International Tennis Center, attracting top players and enthusiastic spectators, while simultaneously launching the "Golden Autumn Sports Consumption Season" with various activities [1][4] - A sports consumption theme park, covering an area of 6,000 square meters, has been established as part of the event, featuring sports merchandise sales, sports experiences, and specialty food, drawing many citizens and tourists [1] Group 2 - The local government has initiated an online promotional campaign to boost sports consumption, distributing "Wuhan Fan Coupons" and "University Freshman Coupons" worth a total of 10 million yuan, catering to diverse consumer needs [4] - A tourism package called "Enjoy Wuhan with Ticket Stubs" has been introduced, allowing attendees to exchange their ticket stubs for discounts on dining and accommodation, enhancing the overall consumer experience [6] - Since September, Wuhan has hosted over ten events, including the Han Super League and the Drift Racing Championship, with plans to organize more than 1,300 public sports events this year to expand the "Sports+" consumption model [6]