发布会上，省文化和旅游厅党组书记、厅长黄东升介绍，河南聚焦实施文旅文创融合战略，坚持创意驱 动、科技赋能、项目支撑、跨界融合，走出一条顺势融合、蓄势赋能、乘势而上的高质量发展之路。 凝聚发展合力 9月17日，省政府新闻办召开河南省高质量完成"十四五"规划系列主题新闻发布会第四场发布会，介 绍"十四五"以来河南文旅强省建设的丰硕成果。 守护历史根脉 构建文旅文创融合新格局 "十四五"以来，我省坚持把文旅文创融合战略作为高质量发展重要支点，提出建设文旅强省、世界文化 旅游胜地目标任务，出台一系列支持政策，为融合发展提供强有力的引领与支撑。 全省400余家博物馆开发文创产品、开展研学旅游，"非遗进景区""演艺进景区"融入35个旅游休闲街 区、18个旅游度假区、269个A级景区，万岁山、只有河南等成为全国文旅融合样板。"文旅+百业"全面 融合加速推进，与教科农体交等11个行业耦合催生120多个文旅新业态、新场景、新模式。 推动转型升级，文化旅游发展向新空间纵深拓展。黄河、大运河、长征、长城四大国家文化公园（河南 段）建设协调推进。重塑郑汴洛安为重点的全域旅游发展格局，新创4个5A级、55个4A级旅游景区，3 个国家级 ...

Core Points - The Chinese government emphasizes the importance of protecting, inheriting, and promoting traditional culture, particularly in the context of the Yellow River and Yin Shang culture [1][5][8] - Recent initiatives have focused on enhancing cultural tourism and integrating it with local economies to foster community engagement and cultural pride [5][17] Group 1: Yellow River Culture - The Yellow River Museum has seen an increase in visitors, with over 420,000 visits and nearly 6,300 group visits from September 2019 to the end of 2024, indicating growing interest in Yellow River culture [4] - The museum has implemented various educational programs and community outreach to raise awareness about the importance of protecting the Yellow River [4][5] - New exhibitions, such as the "Happy Yellow River" exhibit, showcase recent river management practices and aim to enhance the international visibility of Yellow River culture [4][5] Group 2: Yin Shang Culture - The Yin Ruins in Anyang have yielded significant archaeological discoveries, including large-scale structures and roads, contributing to the understanding of Shang civilization [8][9] - The newly opened Yin Ruins Museum has attracted 2.3 million visitors, showcasing archaeological findings and emphasizing the continuity and innovation of Chinese civilization [9][10] - Future plans include enhancing the museum's offerings and participating in international exhibitions to promote Shang culture globally [10] Group 3: Traditional Chinese Medicine - The establishment of the Medical Saint Cultural Park in Nanyang aims to promote traditional Chinese medicine and its cultural heritage, attracting over 1 million visitors since its opening [11][12] - The park integrates various facilities, including a museum and educational institutions, to enhance the understanding and appreciation of traditional Chinese medicine [11][12][13] - Future developments will focus on industrial growth related to traditional medicine, aligning with cultural preservation efforts [13] Group 4: Longmen Grottoes - The Longmen Grottoes have seen a significant increase in visitor numbers, with projections of 7.7 million visitors in 2024, a 31% increase from 2023 [17] - The site is actively exploring digital preservation techniques and educational programs to engage the public and enhance cultural transmission [16][17] - The integration of cultural tourism with local economic development is a key focus, as highlighted by government initiatives [17]