Core Insights - The Tmall Double 11 pre-sale officially started on October 15, with significant growth in GMV during the first hour of Li Jiaqi's livestream compared to the previous year, particularly in beauty, maternal and infant products, fashion, and food categories, with some categories seeing growth of nearly 80% [1] - The "Super Beauty Festival" on the first day saw several popular items sell out within the first hour, indicating strong consumer demand [1] - Leading domestic brands such as Huazhi Xiao, Proya, Winona, and Naturando have seen their top products rise to the forefront of beauty product sales in the livestream, showcasing the market appeal of quality domestic goods [1]

Core Insights - Tmall's Double 11 pre-sale officially started on October 15, with significant growth in GMV during the first hour of Li Jiaqi's live stream, particularly in beauty, maternal and infant, fashion, and food categories, with some categories seeing nearly 80% growth [1] Group 1 - The first hour of the "Super Beauty Festival" saw several popular products sell out immediately in Li Jiaqi's live stream [1] - Leading domestic brands such as Huazhihao, Proya, Winona, and Natural Hall saw their top products rise to the forefront of beauty product sales in the live stream [1] - Products like Kefu Beauty Collagen Stick and Daily Fresh Language ranked among the top five in exposure, highlighting the market appeal of quality domestic products [1]