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亚洲大学生篮球联赛宣布与安德玛达成战略合作
Jing Ji Wang· 2025-08-05 08:45
作为合作的重要内容,今年夏天,由AUBL选拔出的球员将前往重庆,与四届NBA总冠军斯蒂芬· 库里会面,并将在由库里品牌与安德玛联袂举办的表演赛上崭露头角。 安德玛首席执行官Kevin Plank表示,"AUBL不仅是一个联赛,更是一场与安德玛品牌使命——'让 你变得更强'同频共振的革新,期待能在未来共同创造无限可能。" "安德玛一直致力于提升亚洲篮球生态系统,并对此投入颇丰,"安德玛亚太区营销副总裁兼中国及 韩国区总经理Simon Pestridge表示,"亚洲高校篮球呈现出了爆发式的增长潜力,AUBL为培育这一新兴 市场提供了绝佳的平台。很高兴我们能在联赛成立之初以官方高性能运动装备及比赛用球合作伙伴的身 份参与其中。" AUBL首席执行官李锦天表示,此次合作将极大地帮助AUBL进一步在亚洲构建真正的大学体育文 化,并扩大联赛在全球篮球受众面前的影响力。 亚洲大学生篮球联赛(AUBL)近期宣布与安德玛达成战略合作,后者正式成为联赛官方高性能运 动装备及比赛用球合作伙伴。 AUBL首次赛事将于8月18日-24日在杭州开赛,届时亚洲12支男子大学篮球队将展开角逐。作为官 方合作伙伴,安德玛不仅将为所有参赛球队提 ...
三条纹注入沪上足球血脉!阿迪达斯携上海足协激活青训新引擎
Cai Fu Zai Xian· 2025-07-29 03:28
Core Viewpoint - The "Tomorrow's Stars Championship Cup" is a significant youth football event in Shanghai, showcasing international youth teams and supported by Adidas, aiming to enhance local football training and connect with global standards [1][3][7][14]. Group 1: Event Overview - The event features U16 teams from top international clubs, including Manchester City, Chelsea, and Benfica, promoting high-level competition in Shanghai [9]. - Adidas sponsors the event, providing equipment and apparel for teams, enhancing the overall experience for players and fans [3][14]. - The tournament has evolved from a nurturing event to a landmark competition, attracting nearly 20 elite youth training teams globally since its inception in 2022 [7]. Group 2: Local Impact and Development - The Shanghai team, coached by Cheng Yaodong, consists of players from various local clubs, aiming to strengthen their skills against top-tier international teams [5]. - The collaboration between Adidas and the championship is seen as a catalyst for youth football development in Shanghai, contributing to the city's ambition to become a globally recognized sports city [14][19]. - Adidas has been actively involved in local sports initiatives, including the establishment of sports parks and engaging with schools to promote football among youth [17]. Group 3: Cultural and Community Engagement - The event includes community activities, allowing fans to interact with players and enjoy shopping discounts, fostering a football culture in Shanghai [11]. - The partnership with Adidas is expected to inspire local youth and enhance the visibility of Shanghai's football scene, potentially leading to the emergence of future football stars [14][19].