在全球奢侈品巨头纷纷下调预期调整策略的大背景下，德国鞋履品牌Birkenstock勃肯鞋在2025年财年第 二季度交出亮眼成绩，营业额同比增长19%，净利润大涨47%。据悉，截至2025年3月31日的三个月 内，Birkenstock营业额达5.74亿欧元，增长覆盖所有区域、渠道与品类。其中亚太市场表现最强，收入 达4780万欧元，同比增长30%，欧洲、中东和非洲市场增长12%达2.13亿欧元，美洲市场增长23%至3.13 亿欧元。 爱马仕在深圳举办匠心工坊体验活动 日前，爱马仕诚邀公众于深圳走近工匠，探索卓越工艺与创新精神。记者获悉，自1837年以来，创新传 承以及功能美学始终引领着爱马仕产品创作的核心价值观。 活动现场，布景以工匠操作台为灵感，构筑舒适开阔的空间，聚焦根植于爱马仕历史与生活的四大主 题：工艺传承、卓越材质、持久承诺与地区纽带。 来自爱马仕不同产品部类的工匠携工具、材质、专业知识与传承精神通过互动体验的线下活动，逐渐步 入公众视野。据悉，匠心工坊体验活动即日起至6月1日结束。 勃肯鞋第一财季中国市场增长强劲 比音勒芬2024年营收增长13% 总部位于广州的比音勒芬近日发布2024年年报，全年 ...

Group 1 - The company achieved a total revenue of 4.004 billion yuan in 2024, representing a year-on-year increase of 13.24%, while the net profit attributable to shareholders was 781 million yuan, a decrease of 14.28% compared to the previous year [1] - The decline in net profit is primarily attributed to the company's investment in building the KENT&CURWEN brand and increased advertising expenses [1] - The company has adopted a multi-brand strategy, incorporating international brands KENT&CURWEN and CERRUTI1881 into its portfolio, alongside its own brands, to enhance its high-end, youthful, and international positioning [1][2] Group 2 - As of the end of 2024, the company operates 1,294 retail stores, with a net increase of 39 stores over the past year, in line with its strategic planning and channel expansion [2] - The company has maintained its position as the leading brand in the professional golf apparel market for eight consecutive years, with its T-shirt products achieving the highest market share for seven consecutive years from 2018 to 2024 [2] - The company is focusing on digital transformation to enhance operational efficiency, establishing a new retail system that covers major e-commerce platforms and implementing AI technology in product development and planning [2] Group 3 - The company plans to continue its multi-brand development strategy to meet the diverse needs of different consumer groups and aims to build a globally recognized high-end apparel group [3] - Industry analysts expect that the steady expansion of the main brand and the rapid growth of sub-brands will continue to contribute to the company's performance in the medium to long term [3]